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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
The Health Lottery - UGC - Instant Win
Brand
Realtime Agency
Brand
The Health Lottery
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
No

The Brief

Description

A short but snappy engaging video to be used within ads. We would like the video to be dynamic, fun and engaging. The more enthusiastic and dramatic you can be about your win, the better!

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

INSTANT WIN https://www.healthlottery.co.uk/instant-win/ 

Instant win is a variety of online scratchcards and games, each with their own odds of winning, cost per card, pay table, jackpot and game rules. With the chance to win up to £105,000 instantly.

Main Concept
Script/Description of Scenes

Please find brief for this video here: https://docs.google.com/document/d/1lfhWZPKTjExCx0fN92cLbDdKoshpSvyzae2A7AdtvVM/edit?usp=sharing 

Please create a script that is natural and authentic to you! Remember to share with Twirl ahead of filming :)

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Realtime Agency
Pronunciation
Social Media
Category
Marketing agency
About

Marketing agency creating UGC for clients in all sectors!

Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
The Health Lottery
Social Media
Category
Other
About
The Health Lottery was founded with a very specific aim – to use funds raised from people playing our games to help tackle health inequality in Great Britain. We believe everyone has a right to health and happiness, and we will help those who need support to get a fairer share and improve their well-being
Brand Guidelines
CONTENT DO’S Include a hook and call to action (can be visual) Do wear neutral colours when filming, ideally a smart casual style Use creative and engaging visuals and edits to enhance your storytelling Shoot content in good natural light or a well-lit area or room Be authentic, genuine and engaging If stating how much has been raised, say ‘over £130M has been raised through The Health Lottery’ CONTENT DON’TS Don’t wear any clothing, attire or costumes that could be considered offensive Don’t use any language that is offensive Don't wear clothing with large branded logos Don’t show, feature or refer to minors (under 18 years old) Don't use firearms in the video including fake/toy firearms (E.g Nerf Guns) Don’t use any content belonging to a third party, this includes unlicensed / copyrighted material and music of other brands/artists etc Don’t create false urgency to play by saying ‘play now’ Don’t say ‘The Health Lottery has raised £130M+...’.
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

Your uploads

Submitted on:
July 16, 2024
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Revision requested
Revision requested
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In Quality Check
Quality Checked
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Submitted on:
July 15, 2024
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In Quality Check
Quality Checked
Usage Rights Consented

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When you have new content ready, please upload it here. Please make sure to follow the brief and upload all necessary files.
The raw edit without text and music overlays
The final (edited) file version
All required formats

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