Nutriburst x Despicable Me 4
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Gummy vitamin brand Nutriburst have unveiled a new Minion-Tastic range of kids’ vitamins, partnering with Illumination’s Despicable Me 4 to elevate children’s wellness.
To amplify this collaboration, we want to work with creators who are parents of children aged 4+ to produce a 30-45 second UGC-style video showcasing the Kids Mega Multi vitamins, mixing piece-to-camera clips where you discuss the product benefits & key messages, with clips of your daily routine & everyday life. We also require 3 additional variants where the initial hook is changed.
The video should talk about the benefits to both you as a parent and to your children’s health, and if you are comfortable doing so, include clips of your children as well (the product is suitable for ages 4+)
.svg)
.svg)
Nutriburst are a gummy vitamin supplement brand - vegan and 100% sugar-free. This project focusses on their upcoming collaboration with Despicable Me 4, showcasing their new Kids Mega Multi Vitamin. The product isn't viewable on their website yet as it isn't relased for another week, but it will feature the same ingredients as their other kids multivatin, found here: https://www.nutriburstvitamins.com/products/superkidz
Specific detail about the Kids Mega Multi Vitamin is provided in the Story & Key Messaging Section
Please share a script/storyboard for approval before filming
For ease - view here: https://drive.google.com/file/d/1UJxn9NFnYZyMsgmA0uXeT4RR8RgumF_J/view?usp=sharing
Your content should be authentic to your usual style, expanding on the benefits of Nutriburst and this children's range in a way that is fun, upbeat and educational, while also featuring your child or children.
The children’s range features 3 products, each with their own benefits. However, the focus product for this content will be the Kids’ Minions Mega Multi vitamin. (You can talk more generally about the full range as part of your content, but this is a ‘nice to have’- see ‘Range Overview’ below)
Video should be between 30-45 seconds, and begin with a hook (please see these outlined below), before going on to elaborate on the key messaging - product features and benefits - and how the Mega Multi vitamins have had a positive impact on your children and therefore yourself and your day-to-day life, and then finish with a call-to-action.
Feel free to use on-screen text pop-ups to emphasise key points (ensure these are within text-safe areas)
Hooks: Your video and 3 additional variants should each feature a different hook, in line with each of the suggestions below
Hook 1 - Problem-centric hook: e.g. “Struggle to get your kids to take their vitamins? Nutriburst’s Mega Multi gummy vitamins support your child’s wellbeing AND taste good!”
Hook 2 - Brand-led hook: e.g. “Let me tell you about these kids’ gummy vitamins. They’re Minion-tastic!”
Hook 3 - Audience-centric: e.g. “Calling all Mums/Parents, you need to know about these Mega Multi gummy vitamins from Nutriburst”
Hook 4 - Benefit-centric: e.g. “Tired of your kid bringing home every sniffle from school or nursery – support your child’s general health & wellbeing with Nutriburst’s range of kids’ gummy vitamins!”
Key Messaging: Your content should educate the audience on the benefits of the Kids Mega Multi vitamin, highlighting both the scientific benefits and how easy it is for children to take them, especially for those children that struggle to swallow tablets & capsules.
Kids Mega Multi Gummy Vitamin Product Overview: Expertly formulated with 13 essential nutrients to support your child's general health and well-being - Children need a variety of vitamins and nutrients to support them during their developmental years, alongside a healthy diet. We designed our kids' multivitamin gummy as a delicious way for them to get a regular serving of Vitamin D, C, Iron, and Iodine.
Boosted with Vitamin D3 to support bone development & growth, as well as providing immunity support.
Easy for kids – delicious, chewable gummy vitamins that make them ideal for children who struggle to swallow tablets and capsules, or who simply don’t enjoy taking other vitamins.
Range Overview:
Your content should focus on the Mega Multi product, but can also mention they are part of a full gummy range, tailored to nurture the health, growth, and overall development of children. Offering an exciting way for kids to get their essential nutrients, the collaboration with Illumination’s Despicable Me 4 helps transform children's health and well-being into a fun adventure, with a range that includes three vibrant gummies, including the Mega Multi.
Call to Action: Your content must finish with a strong call to action, encouraging viewers to purchase the product from Nutriburst’s website. Some suggestions are listed below.
“Give your children’s health a Minion-tastic boost – order yours today!”
“Support your child’s health & wellbeing, order yours now!”
“Shop now for a healthy, happy child!”
“You’ll thank me later – order some for your children today!”
Must be parents willing to give the product to & feature their child. Child must be over 4 years old
DOs and DON'Ts:
Do:
- Include the product within the first 5 sec of your video
- Ensure the product is clear & visible in the shot (PLEASE BE MINDFUL OF MIRRORED CONTENT)
- Show the gummies out of the container – in your hand, child eating them, etc.
- Ensure you include key messaging
- Make sure any children featured in the content are accompanied by an adult, and an adult is in charge of the consumption
- Use on-screen pop-ups to emphasise key messages
- Speak clearly and confidently to the camera
Don't:
- Do not use unlicensed music
- Do not depict the product as making part of a main meal - it should be clear it’s a supplement outside of meal occasions.
- Feature any other brands
- Make any scientific claims, outside of those listed in the key messaging
- Don’t show the product alongside any pets, especially dogs
- Don’t show the product alongside any alcohol, cigarette, vaping or gambling products
- Don’t show anyone under the age of 4 years old eating the gummies
- Do not show anyone eating the gummy in an irresponsible way: no throwing it up in the air and catching it in your mouth or vigorous activity as it’s a choking hazard
- Don’t refer to Nutriburst gummies as sweets/candy or any confectionary!
We require 3 variants. See details in Story & Key messaging section
outlined in story section
.svg)
Pull is a creative agency & consultancy, delivering award-winning transformations for ambitious health, beauty and retail brands through insight-driven story telling. Because inside every brand there’s a better story waiting to be told.
N/A
Professional, positive, playful, insightful and confident
N/A
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.