Start the video by showing your skin glowing in direct sunlight, or spraying the product onto your body in the sunlight, with a voiceover OR talking to camera saying one of the following video hook examples:

• “If you want your skin to be glowing like THIS on holiday, let me put you on to my new holy grail from AVON!”
• “If you’re going on holiday soon, you absolutely cannot forget to pack this game-changer for keeping your skin hydrated”
• “I will not be travelling ANYWHERE this summer without THESE products in my suitcase…”
• “If you’re going abroad this summer STOP scrolling – you need to know about this skin-saving product”
• “I’ve got the holy grail product of the summer for you right here… and it’s from AVON!”
• “Pack with me for my holiday to XXX – you’re gonna want to know about these products (show to camera)
• “Let’s pack my suitcase, including my absolute holy grail skin product that you should be packing too”
• “If you’re sick of your skin looking dull and dry after a day in the sun and you want it to be glowing like THIS [show your glowing skin], let me tell you about AVON’s Skin So Soft dry oil spray”
• “I have never looked more glowy so you best believe that THIS spray [show product] is my new holy grail”
• “AVON have worked some magic with this moisturising body spray – and the travel bottle is under a fiver!”

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• Following the hook, tell the audience that you’re going to be packing your holiday essentials – try to avoid saying things like ‘makeup, skincare’ etc as these are obvious. Other examples could be a portable charger, sliders for the pool, an Alice band to keep your hair out of your face (things you might forget to pack but are super useful!)

NOTE: Everything else you include in the video MUST be unbranded/ you must cover the brand if possible. 

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• Try to talk about the other products very quickly/briefly.
• Introduce Skin So Soft with some energy and excitement! Show the product texture close-up on camera (preferably in sunlight) with a voiceover about the benefits of the product.
• Show yourself applying Skin So Soft to a part of your body (like your arm) and show how moisturised it makes your skin look and feel (would be great to show a closeup in daylight of how it makes skin look)
• Tell the audience when you’d use the product – e.g first thing in the morning, after swimming in the sea, after a long day in the sun.
• Don’t mention that it is an insect repellent (we legally can’t) but if possible, maybe mention how your skin will be CLEAR, protected, and glowing.
• It would also be great if you can spray the product, smell it, and talk about how good it smells!
• Introduce the tanning oil variant, show to camera, and explain how you’d apply this the night before flying to make sure you’ve got a summer glow before you’ve even landed abroad.
• Talk about how easy it is to apply the tanning oil and how much of an even glow it gives you.
• Talk about the travel-sized variant and show how easily it slots into a handbag/beach bag/ bum bag, perfect for on-the-go, AND how it is only £4.50!
• Talk about the price point of each variant (see links for this) and emphasise how affordable they are.
• Mention ONE of the following ways to shop: Online at Avon.uk.com, in Superdrug, or via an Avon rep.
• End the video by zipping up your case and saying you’re ready for your trip, and to have glowing skin the whole time.

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Key Messaging/ essential mentions:

Skin So Soft:

• Skin So Soft (ONLY, not the tanning one) come in 100ml travel sized, 150ml, or 250ml bottles.
• Enriched with Jojoba oil
• 4 Skin So Soft Original sold every minute*
• More than 1,000 5* reviews
• The travel variant is only £4.50

Skin So Soft Enhance and Glow

• Skin So Soft Enhance and Glow comes in 150ml bottles.
• Enriched with jojoba oil and velvet flower extract.
• Easily applicable to hard-to-reach areas and can be applied using your hands 
• Gives your skin a subtle glow, perfect for capturing holiday photos
• You can grab it online or in Superdrug for only £5.50