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Project Summary

Project Name
Supercharge your personal skincare routine
Brand
Skin + Me
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

Creative style: 

  • We’re after a “chatting-to-camera” video style with a fresh face
  • Mood of the video to be fun, energetic and to stand out on a customer’s feed. Would be good to also add a comedy element to it to create more of a hook
  • Content to feel authentic without coming across too much of an AD. Aiming for the video to feel as organic as possible
  • General video bits: Unboxing- if possible, filming opening the door and picking up the product (to mimic the product arriving), talking to the camera as you unbox, and showing how to use the doser - Twist and click to dose out a portion of the product (This feature is a big USP of our product)
  • Talking to the camera: why you’re using the product (to help improve your skin), what benefit have you seen from the product, why you’d recommend it

Inspiration below, what we liked about each element 

https://app.wetwirl.com/creative-center/share-video?id=4323  (energy/comedy element from the creator)

TIP: Share your skin concern and why you'd love to try Skin+Me

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Daily Doser (Main product): 

Your Daily Doser has your name on it for a reason – it’s made just for you.

Once you’ve chosen your skin goals, you’ll get a dermatologist-designed treatment plan that includes the ingredients that’ll work best for you and your skin.

If you’re new to active ingredients, you’ll start off with low concentrations, working your way up as your skin adjusts to their powerful properties.

Additional products: (covered less in the video but can touch on it as customers get this with their first box as a free trial) 

Supercharge your personalised routine with a Cleanser, Moisturiser, Sunscreen and Serum from Skin + Me.

Tailored to your skin type and goals, and designed to support your skin barrier alongside the powerful active ingredients in your Daily Doser.

Our company mission: 

At Skin + Me, we’re building an accessible way for everyone to achieve their skin goals – with powerful, personalised skincare solutions that truly work. We’re developing a range of products to support every skin type during your Skin + Me journey, nourishing your skin barrier and maximising your results

Main Concept
Script/Description of Scenes

Please share a rough storyboard/script with Twirl ahead of filming 

Please create a script that is natural and authentic to you! You will actually be receiving the product so we'd love to get your first impressions if this is your first time using Skin+Me! 

Please start with a catchy hook and end with an engaging CTA!

Talking points: (not to be copied word for word)

Please talk about why you’re using the product (to help improve your skin), what benefit have you seen from the product, why you’d recommend it

Skincare plays a crucial role in maintaining the health of your skin. By practicing good skincare habits, you can help keep your skin healthy and functioning optimally. Skincare and self-love go hand in hand when it comes to taking care of yourself both physically and mentally. Engaging in a skincare routine with Skin + Me can be a easy form of self-care, allowing you to prioritize your well-being and enhance your overall confidence. By dedicating time to cleanse, moisturize, and protect your skin, you are not only nourishing it but also practicing self-love.

The Daily Doser from Skin + Me is designed by an expert team of Dermatologists, with you in mind, and have exactly the right amount of personalised solution to last you throughout the month. Every twist + click gives you your evening daily dose that’s not too much, meaning that you won’t run out  and can keep up with your skincare routine.

Take the time to elaborate on your own skincare journey in the content, and how taking care of your skin makes you feel.

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VISUALS:

  • General video bits: Unboxing- if possible, filming opening the door and picking up the product (to mimic the product arriving), talking to the camera as you unbox, and showing how to use the doser - Twist and click to dose out a portion of the product (This feature is a big USP of our product)
  • Talking to the camera: why you’re using the product (to help improve your skin), what benefit have you seen from the product, why you’d recommend it

Additional information

Creator’s access to the product: 

Your Daily Doser is a prescribed medical product, so a small initial payment is required when you submit your consultation. After that, your subscription is free of charge until month three.

  • First month: 30p initial payment charge for pharmacy fee
  • Second month: free of charge
  • Third month: free of charge

Your Daily Doser subscription will automatically continue after your third month unless cancelled.

Manage your subscription online at www.skinandme.com and pause or cancel at no extra cost during or before the trial period ends to avoid being charged.

To review your account, simply log into the Skin + Me website and click on Manage your subscription.

To get the free trial of the additional products, please also add these to your basket during your consultation flow

CHECKOUT CODE will be shared when selected.

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DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Skin + Me
Pronunciation
Social Media
Category
Health/Wellness
About

When we launched in May 2020, we faced two major challenges: people struggling with their skin and not finding the right solution for long-term results. 

Low confidence, lack of effective skincare formulations and a shortage of available dermatologists, led to frustrated consumers, long waitlists and an overwhelmed health service. 

So, with a team of dermatologists, pharmacists, direct-to-consumer experts and other brilliantly innovative people, we decided to change the face of skincare for good. 

Today, we’re proud to help hundreds of thousands of people in the UK to achieve their skin goals, with powerful, personalised solutions that truly work.

We’re making great strides in solving the UK’s skin goals. We’re also developing exceptional supporting products, scaling radical new growth channels and setting a new standard for skincare. 

Get a personalised treatment plan that evolves with your skin

Our expert Dermatology Clinicians personally review every single consultation, and your Daily Doser has your name on it. That’s because your treatment is formulated for your skin and no one else’s. Your skin type and tone, medical history, skincare experience and more are all taken into consideration when designing your treatment plan. No one’s skin is the same, so why should the treatment be?

Access to ingredients that work shouldn’t be exclusive

We use gold-standard ingredients for treating skin conditions like acne, rosacea and pigmentation, and cosmetic concerns like the early signs of skin-ageing, skin texture, pore visibility and overall skin health – with decades of evidence backing them up. Our highly effective, unique formulations won’t be found on the high street, with active ingredients that work to repair, rebuild and reinforce your skin barrier on a cellular level.

Dermatology experts, at your fingertips

From gold-standard ingredients, to ongoing clinical support, medical expertise lies at the centre of everything we do. You’ll have one-to-one guidance and care provided by our expert team throughout your skincare journey, and can speak to them as often as you need to.

True expertise takes the guesswork out of skincare, with treatment plans and routine products designed by Dermatologists, with your skin in mind.

No filters, just Skin + Me

We’re committed to being a responsible beauty brand. We have a duty to our customers, our followers and our industry to show real progress on real people, hold ourselves to a higher standard and we’ll never retouch or airbrush skin.

We’ll always be vegan and cruelty-free, we strive to keep our single-use plastic to a minimum, and use sustainable manufacturing methods and packaging materials.

Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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