Mother/baby UGC testimonial of photo-journalling product: Mosaic Journal
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We believe everyone’s life story is beautiful & unique. By giving our users the tools to capture and reflect on the moments that make up their days, we can deliver gratitude & happiness in the post to them every month. Our app lets users take one photo a day, and at the end of every month we send these out in the post. This is perfect for capturing the first year of a child's life - we'd like to create a short TikTok styled advert that shows why Mosaic Journal is great to use for this journey, showcasing the product and the sign-up flow - inviting potential users to try it out.
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www.mosaicjournal.com - for a visual display please check this TikTok: https://www.tiktok.com/@mosaicjournal/video/7126223341521849606
We will send you an album and your photographs!
Visuals: up to you but please make it engaging and show the process, reaction, etc.! (e.g. You with your baby, Taking photos of your child, uploading the photos, showing post received in the mail, unboxing, show the journal, putting the photos in the journal, looking through the album with your kid / partner. you could also do green-screen style, showing a screen recording of you on the app while it shows you pointing at the features)
Hook: Mums, do you take 1000s of photos of your precious baby like me and never know what to do with them?
Script: I found this app that lets you take one picture a day, and at the end of every month sends you your photos in the post.
It even comes with a journal that has 365 slots for a year of photos.
It's so easy and quick, I just upload the photos and they come straight to my doorstep.
I love looking back through it, and it's not just about me, I can't wait to look through it with my little ones when they're all grown up.
It's never too late - you can set any start date and the app lets you catch-up in a fun and easy way. I'm even journalling past the first year!
CTA: so download Mosaic Journal now to get started
Creator to be confirmed ASAP, upload pictures tomorrow and you'll receive it by Thursday. Ideal turnaround Monday 24 July!
Links:
- www.tiktok.com/@yazsworld/video/7216452804234333445?isfromwebapp=1&senderdevice=pc&web_id=7228688885888108058
- www.tiktok.com/@justneeshxo/video/7146835371823811846?isfromwebapp=1&senderdevice=pc&web_id=7228688885888108058
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
Please keep the visuals the same, but re-record the voice-over:
Hook - How to successfully journal the first year of your baby’s life in 3 quick steps:
Body:
Step 1) Take one photo a day, no matter how big or small
Step 2) Upload the photo to this free app called Mosaic Journal
Step 3) Subscribe to receive your photos in the post automatically at the end of every month
CTA - Mosaic Journal is the best habit I made this year - it brings me joy to my doorstep every month - if you’re still on the fence, they’re offering your entire first month, with delivery, for under £2 - that's literally less than a coffee - and you can cancel any time. It’s so easy and quick - you can download the app to try it out right now
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Our mission is to encourage people to reclaim authorship and appreciate the story of their life through intentional photography. We're all about giving people the tools for gratitude - and letting them build something that represents their real life that they can be proud of.
Whilst we like to call ourselves "Mosaic" for short - we say "Mosaic Journal" for the time-being since you have to search the full Mosaic Journal in the app stores for it to appear.
BeReal, 1SecEveryday, Popsa
Our tone of voice is casual and playful. It's all about authenticity.
BeReal, 1SecEveryday, Popsa
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