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This project requires a physical product
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
The Present Tree - Second Round
Brand
The Present Tree
Brand
Website
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

You have been selected as we absolutely loved your work in the first videos produced & they performed very well for us. We are looking for similar videos, but showing off different angles (i.e. if the present was a gift from a friend, perhaps this time you are gifted from a partner or even the one gifting yourself.... and vice versa)

Please always refer to us as THE Present Tree

Make sure to add captions to the videos

Please provide the videos in 1:1 & square

IMPORTANT: please tack the tree out of the packaging within 24 hours of receiving it, otherwise it will start to look sad & not shine in the video >> if you can't film in that timeframe you can unbox the tree and then put it back in for filming

# Variations
Additional Variations
Inspiration
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

The Present Tree is an award-winning online shop specialising in beautifully wrapped tree and plant gifts with the story of their symbolism enclosed to create a meaningful gift. https://thepresenttree.com/ 

Main Concept
Script/Description of Scenes

Please share a script/storyboard ahead of filming

As you have worked with our brand before with good results, we wish to allow you some creative freedom in this, but generally speaking the flow should be the same

  1. Gifting / receiving the product
  2. Good focus on the unboxing of the gift as this really is the star quality of the product
  3. >> The box and the tree are the key, removing the non plasic packaging around the tree shouldn't be a focus
  4. Discussing the symbolism and meaning behind the tree / meaning of the gift to or from you
  5. The plant being put in situ

Reminder of the USPs

USPs include:

  • Outstanding customer support- Swift, helpful and personal response, real human voice
  • Delivery - Fast, tracked, free and reliable (can select the day i.e. it could be scheduled to arrive the day after people get back from a honeymoon)
  • Presentation -Beautiful, tidy wrapping and a clear care guide
  • Sustainability - Plastic free, organic, no green-washing!
Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

THANK YOU <3

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
The Present Tree
Pronunciation
Social Media
Category
Home and Living
About

The Present Tree is an award-winning online shop specialising in beautifully wrapped

tree and plant gifts with the story of their symbolism enclosed to create a meaningful gift.

The Present Tree has grown firm foundations built on its core values which are integrity, sustainability and outstanding customer service.

  • THE PURPOSE In this fast-moving world of technology and climate crisis to create a gift that connects in real life and brings so much goodness to our natural world.
  • THE MISSION To lead the sustainable gift-giving market by providing beautifully wrapped tree, plant and garden gifts that bring joy for a lifetime.
  • THE VISION The Present Tree has a vision to scale globally and establish itself as a leading international brand for ethical garden gifts.

The top added values for the company's customers are:

Outstanding customer support - Swift, helpful and personal response, real human voice

Delivery - Fast, tracked, free and reliable

Presentation -Beautiful, tidy wrapping and a clear care guide

Sustainability - Plastic free, organic, no green-washing!

Always: The Present Tree

Never: Present Tree

Brand Guidelines

The Present Tree’s competitors are online tree and plant gift companies.

Bloom & Wild, Beards & Daisies, Patch Plants.

Tone of voice

Tone of Voice

The Present Tree is cheerful and energetic, loves every minute of its day, thrilled by Monday mornings, always happy in the moment and looking forward to tomorrow. 

The Present Tree’s voice is open-hearted and real. It’s professional, friendly and straightforward. We want our customers to immediately see that The Present Tree authentically cares for every customer and every order. 

Our Point of Difference is the ancient mythology of our trees, each tree has a story of its symbolism. However, we never mention the words religion, witchcraft, pagan, druids, god/goddess, evil spirits. We never refer to an ethnicity, religion or politics, apart from Christmas and only then when it’s unavoidable.

We use the words sacred, magical, mythology, ancient, Celtic, romance, dreams, symbolism.

Competitors/similar brands

The Present Tree’s competitors are online tree and plant gift companies.

Bloom & Wild, Beards & Daisies, Patch Plants.

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

Your uploads

Submitted on:
July 24, 2024
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Submitted on:
July 24, 2024
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Submitted on:
July 19, 2024
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Submitted on:
July 19, 2024
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In Quality Check
Quality Checked
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When you have new content ready, please upload it here. Please make sure to follow the brief and upload all necessary files.
The raw edit without text and music overlays
The final (edited) file version
All required formats

File 1

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