The Present Tree - Second Round
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
You have been selected as we absolutely loved your work in the first videos produced & they performed very well for us. We are looking for similar videos, but showing off different angles (i.e. if the present was a gift from a friend, perhaps this time you are gifted from a partner or even the one gifting yourself.... and vice versa)
Please always refer to us as THE Present Tree
Make sure to add captions to the videos
Please provide the videos in 1:1 & square
IMPORTANT: please tack the tree out of the packaging within 24 hours of receiving it, otherwise it will start to look sad & not shine in the video >> if you can't film in that timeframe you can unbox the tree and then put it back in for filming
.svg)
.svg)
The Present Tree is an award-winning online shop specialising in beautifully wrapped tree and plant gifts with the story of their symbolism enclosed to create a meaningful gift. https://thepresenttree.com/
Please share a script/storyboard ahead of filming
As you have worked with our brand before with good results, we wish to allow you some creative freedom in this, but generally speaking the flow should be the same
- Gifting / receiving the product
- Good focus on the unboxing of the gift as this really is the star quality of the product
- >> The box and the tree are the key, removing the non plasic packaging around the tree shouldn't be a focus
- Discussing the symbolism and meaning behind the tree / meaning of the gift to or from you
- The plant being put in situ
Reminder of the USPs
USPs include:
- Outstanding customer support- Swift, helpful and personal response, real human voice
- Delivery - Fast, tracked, free and reliable (can select the day i.e. it could be scheduled to arrive the day after people get back from a honeymoon)
- Presentation -Beautiful, tidy wrapping and a clear care guide
- Sustainability - Plastic free, organic, no green-washing!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
THANK YOU <3
.svg)
The Present Tree is an award-winning online shop specialising in beautifully wrapped
tree and plant gifts with the story of their symbolism enclosed to create a meaningful gift.
The Present Tree has grown firm foundations built on its core values which are integrity, sustainability and outstanding customer service.
- THE PURPOSE In this fast-moving world of technology and climate crisis to create a gift that connects in real life and brings so much goodness to our natural world.
- THE MISSION To lead the sustainable gift-giving market by providing beautifully wrapped tree, plant and garden gifts that bring joy for a lifetime.
- THE VISION The Present Tree has a vision to scale globally and establish itself as a leading international brand for ethical garden gifts.
The top added values for the company's customers are:
Outstanding customer support - Swift, helpful and personal response, real human voice
Delivery - Fast, tracked, free and reliable
Presentation -Beautiful, tidy wrapping and a clear care guide
Sustainability - Plastic free, organic, no green-washing!
Always: The Present Tree
Never: Present Tree
The Present Tree’s competitors are online tree and plant gift companies.
Bloom & Wild, Beards & Daisies, Patch Plants.
Tone of Voice
The Present Tree is cheerful and energetic, loves every minute of its day, thrilled by Monday mornings, always happy in the moment and looking forward to tomorrow.
The Present Tree’s voice is open-hearted and real. It’s professional, friendly and straightforward. We want our customers to immediately see that The Present Tree authentically cares for every customer and every order.
Our Point of Difference is the ancient mythology of our trees, each tree has a story of its symbolism. However, we never mention the words religion, witchcraft, pagan, druids, god/goddess, evil spirits. We never refer to an ethnicity, religion or politics, apart from Christmas and only then when it’s unavoidable.
We use the words sacred, magical, mythology, ancient, Celtic, romance, dreams, symbolism.
The Present Tree’s competitors are online tree and plant gift companies.
Bloom & Wild, Beards & Daisies, Patch Plants.
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.