HL - Split Screen and treatment run through
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
- This will be a s split screen video where half is of a user/actor talking about MANUAL
- the 2nd split screen is of product imagery, running through the site, using the product in action etc.
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Create a script that sounds authentic and speak naturally!
Left of split screen shows customer talking:
"MANUAL hair loss treatments are quite simple really. You just have to go to their website, answer a a few questions via their online questionnaire and they will provide you with a personalised treatment recommendation
Your treatment plan comes in a couple of days, then all you have to do is integrate the treatment into your daily routine and stick with it consistently for 6+ months. After that, you should see that your hair loss has stopped, and you have started to regrow thicker and healthy hair again.
Each month, you'll receive your subscription through the post and if you ever need support with your plan, MANUAL has a handful of clinicians that can help you throughout your hair loss journey"
Right of split screen shows examples:
- answering online questionnaire on phone/laptop and receiving recommendation
- receiving package in post
- opening package
- taking a tablet
- using the shampoo
- spraying the minoxidil in mirror
- Styling hair
Close the video off with a before vs after slider video and then we can add in MANUAL end frame
- Video should have subtitles
- Please cover the 5% on the minoxidil bottle
- Please avoid showing any finasteride from the site
- MANUAL should be written in all caps everywhere
- Due to split screen, be careful of cut offs when providing the square format as well as story format
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
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We’re challenging the outdated notion that real men shrug their shoulders and carry on.
By empowering men with all the information and choices they need to proactively own their wellbeing, we can turn a corner.
We’re here to be your own personal manual. A guide to owning your health and happiness. Giving you all the tools you need to be good to you.
These are the principle that we follow for content creation
- Demystify the condition: We instill a sense of empathy with our audience. We show that their condition affects a variety of multiple men, and they are not alone.
- Science behind the condition: Our medical team explain the condition i.e Hair Loss, in a down-to-earth, accessible and easy to understand scientific way
- Demistyfy the solution: We outline that there is hope out there. We present our range of solutions to treat the problem
- Science behind the solution: Our medical team explains the solution i.e our products, in a down-to-earth, accessible and easy to understand scientific way. Also highlighting all the difficult parts of the journey i.e. side effects, timings etc.
- Social proof: We back up our solutions with customer testimonials, before and after imagery, press clippings etc.
we look at hims (UK and UK) and keeps (US based) for hair loss mainly
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