IT Twirl - Summer travel
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
A video of 30 to 55 seconds where you show what Trainline is and how it works in an original and personal way, adapted to the brief.
Need to be Italian and based in Italy
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Hook: are you ready for summer travels? // you can add destinations such us Rome, Naples, Bari, Genova.
Script:
Do you like to travel too? Well—then do as I do: book your train tickets with the Trainline app! Here’s the thing: with just a few clicks you compare all the trains in Italy and Europe (Trenitalia, Italo, Trenord, but also SNCF) and all the coaches, you then choose the best option for you, and finally you book it in a split second!
Trainline offers the exact same fares as the other operators. Saving money, however, is super easy: by comparing all travel solutions, finding the cheapest one will be a breeze. And if you really do find a cheaper ticket elsewhere (hiiiighly unrealistic) Trainline will pay you back the difference!
The app itself is super intuitive—no need for tutorials or anything like that. And then it also sends you live updates about your train, delays, info about your platforms of departure and arrival—overall it keeps you company from the beginning of your trip, right to the end.
CTA- Download the app and get traveling right away
Some points to consider: 🚂
- Always use the Trainline app (not the website). You must show it on your phone, do a screen-recording, mention features. The app must be seen clearly (not mirrored or too small).
- You can use brand logos such as Satispay, ApplePay, GooglePay or PayPal. Only the logos of the carriers available via the app.
- We are looking for an original video, remember that it will be published on your profile!
- Good lighting and good places to record are essential.
- Try saying "prices from $X" and not "price is $X". Remember that rates vary. Prices must be mentioned in a generic way.
- Remember to include the Trainline logo/icon.
- Add royalty free music
- Add subtitles
Need to be Italian and based in Italy
DO
- Please film in natural bright light
- Send the Raw content
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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We are Europe’s leading train and coach app. To put it simply, we are a one-stop-shop for train and coach travel. Every day, we gather routes, prices, and travel times from over 270 rail and coach operators in 40 countries, so that everyone can buy tickets quickly and save time, effort, and money.
We stay one step ahead, so all of our customers don’t have to, we are making it easier for them to buy the best ticket for their journey with giving them live, personalised travel information on the go via our awesome app. We offer a comprehensive collection of travel options to our customers, as well as unique, AI-driven information to help them make the best decisions.
Omio, Airbnb
casual and humorous
Omio, Airbnb
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