Busy new parent's best solution
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Help us bring a trustpilot review to life in a video to show the ‘chaos’ of being a new mum and dad. For example, much like our customer Jemma (see Trustpilot review below) only managed to eat mushy weetabix for breakfast, lunch and dinner before discovering the wonders of Lions Prep and being able to eat delicious and balanced breakfasts, lunch and dinners?
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Primary USP to communicate: Convenience
Secondary USP to communicate: Healthiness
USPs to be aware of:
- Convenience / time saving:
- Lions Prep saves a lot of time (most people spend 7 hours a week shopping, prepping and cooking)
- Meals are ready to eat in just 3 minutes in the microwave
- Delivered to your door (Sunday and Wednesday are the 2 delivery days)
- Healthy & Nutritious
- Made without gluten and dairy
- Freshly prepared, so free-from additives
- Free-from sweeteners
- Chef-made meals using high-quality ingredients like Organic Tofu, ethically sourced meats and seafood
- Portion controlled - main meals between 400-600 calories (balanced range). 400-500 calories for the low-carb range.
- Low-carb options available
- Average grams of protein for main meals are 32 grams (non-vegan meals are 41grams, vegan meals are 20grams)
- Variety
- Up to 30 dishes to choose from each week.
- The menu changes each week, so there’s always something new to try
- Seafood, meat and vegan options available
- Along with main meals, there’s breakfasts and snacks to try too!
Create a script that is natural and authentic to you, please share with Twirl for approval before filming.
Start with: Attention new parents, this one’s for you!
Start with scenes like: showing the chaos of the house, the natural mess of how everything is with a newborn, the struggle to find healthy quick meals for yourself after spending all your time thinking about your baby.
Followed by scenes like: being able to choose two of the same meals or switch it up for you and your partner, easy healthy options for those busy nights where you’re taking turns looking after the little one and being able to tag in and out easily without losing your nutrition and health to it.
Videos should be scroll stopping, fast paced, scenes/shots should be constantly changing every 3-4 seconds to avoid losing users’ attention. Could we request captions on the video to follow with the narration and if these captions could be displayed on the top half of the videos as they need to be usable for Tiktok too.
busy parents or new parents!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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Lions Prep is a meal plan service providing fresh weekly nutritious meals made up of high-quality ingredients. Ready in just three minutes, each meal is made without gluten and dairy.
USPs:
- Convenience / time saving:
- Lions Prep saves a lot of time (most people spend 7 hours a week shopping, prepping and cooking)
- Meals are ready to eat in just 3 minutes in the microwave
- Delivered to your door (Sunday and Wednesday are the 2 delivery days)
- Healthy & Nutritious
- Made without gluten and dairy
- Freshly prepared, so free-from additives
- Free-from sweeteners
- Chef-made meals using high quality ingredients like Organic Tofu, ethically sourced meats and seafood
- Portion controlled - main meals between 400-600 calories (balanced range). 400-500 calories for the low-carb range.
- Low carb options available
- Average grams of protein for main meals are 32 grams (non-vegan meals are 41grams, vegan meals are 20grams)
- Variety
- Up to 30 dishes to choose from each week.
- The menu changes each week, so there’s always something new to try
- Seafood, meat and vegan options available
- Along with main meals, there’s breakfasts and snacks to try too!
For video pacing and visual styles: Mob Kitchen, Smol laundry, Vox videos
Our tone of voice principles are daring, dependable, determined and delicious.
For video pacing and visual styles: Mob Kitchen, Smol laundry, Vox videos
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