POV: You get new blinds & it completely transforms your home
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like you to create a video that shows people how finding the perfect blinds can transform a space, and how easy they are to install yourself. Our challenge to you is to make your video as beautiful and engaging as possible. Use your creativity to help show your audience what a huge difference blinds can make in your home.
APPLICATION TIP: Attach a photo of the room you will put the blinds up in!
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Swift Direct Blinds
Brand IG: https://www.instagram.com/swiftdirectblinds
Brand website: https://www.swiftdirectblinds.co.uk/
At Swift Direct Blinds, we believe that window coverings have the power to completely transform a space, from adding dimension to your room, to beautifully balancing light flow. All our blinds, shutters and curtains are carefully crafted by our expert team to fit your exact measurements. With over 50 years in the business, you can be sure you’re in safe hands.
We offer a huge range of beautiful blinds, shutters and curtains that are made to measure. Our products are DIY, and we provide easy to follow instructions for measuring your window and installing your blinds.
The video should include a range of relevant clips with a voice over explaining how finding the perfect blinds can transform a space.
- ‘Before’ shots of the room (empty window/old blinds)
- Show the installation process (show how easy it is)
- Wide angle & close up shots of your blinds
- Show the styling of the room & how much of a difference your blinds have made
Copy overlay:
The below is a suggestion, but we're open to your creative ideas on this.
"POV: You get new blinds & it completely transforms your home"
Talking points & script:
We’ve provided a rough script below to guide you through the main talking points, but please create a voiceover that feels natural to you. It should feel natively social, have an engaging hook in the first 5 seconds, and a call to action to shop at Swift Direct Blinds.
Hook: I had no idea what a difference new blinds could make in my [insert room]
Brand name: I just upgraded with Swift Direct Blinds and I’m completely obsessed.
Product benefits: You install them yourselves, but honestly it is so easy and saves so much money.
Urgency: I can’t believe I’ve been putting this off. My room looks so beautiful. Just look at this!
CTA: Shop now at Swift Direct Blind (make it your own!)
We're open to discussion with the creator in terms of the product they'd like installed in their home. We're looking for content from one of our main product categories:
- Wooden blinds https://www.swiftdirectblinds.co.uk/blinds/wooden/
- Roller blinds https://www.swiftdirectblinds.co.uk/blinds/roller/
- Roman blinds https://www.swiftdirectblinds.co.uk/blinds/roller/
It's important that the interior is well styled in line with our brand positioning, so we'd like to see an image of the room & window the creator would be using for their new blinds & to film the content.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
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At Swift Direct Blinds, we believe that window coverings have the power to completely transform a space. From adding dimension to your room, to beautifully balancing light flow, our products offer the perfect balance of style and functionality. All our blinds and curtains are carefully crafted by our expert team to fit your exact measurements. With over 50 years in the business, you can be sure you’re in safe hands. Explore our range and find the perfect solution for your home.
Inspiration: M&S, Lick Paint, Farrow & Ball
Competitors: Blinds2Go, 247 Blinds, Blinds Direct
We show understanding. We create a feeling. We demonstrate knowledge.
DO:
Entice. Don't just show something, explain it. Everyone shows blinds, we show why they matter.
Think differently. Find the different angles, the different selling points to everyone else.
Use detail. Every window covering is different, even if only in colour. Those differences help bring product to life.
Think beyond aesthetic. This isn't just about which blinds match a room. It's the quality, materials and fit. It's the sound they make and the atmosphere they create.
DON'T:
Don't be boring. There's a fine line between making blinds sexy and dreary.
Don't fill every gap. Just because we're evocative, doesn't mean we have to be long winded. A well-informed sentence trumps waffle every time.
Don't alienate with language. We're talking to pretty much everyone with a window and you can be inspirational, give detail and show empathy without being over the top.
Inspiration: M&S, Lick Paint, Farrow & Ball
Competitors: Blinds2Go, 247 Blinds, Blinds Direct
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