VK New Flavour Summer Video - Euros 2024 (must be 25+)
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This project requires a physical product
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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
Project Name
VK New Flavour Summer Video - Euros 2024 (must be 25+)
Brand
VK
Brand
Compensation for this project
$100
Duration
Up to 15 seconds
Format
Physical product
Yes
The Brief
Description
A short video showing the creator hosting a garden party/BBQ while watching Euros 2024 with friends. VK Mixed Pack to be the drinks of the party and new VK Apple & Blackcurrant flavour as main focus.
# Variations
Additional Variations
Inspiration
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Ad specs
Story
Square
16:9
4:5
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Product / Service you'll be talking about
VK is a fruity alcopop which can be consumed in pubs, clubs or at home with the VK mixed pack. This video is to focus on summer at-home drinking and the new flavour VK Apple & Blackcurrant.
Main Concept
Script/Description of Scenes
SCRIPT: "Step into summer with VK's new flavour, Apple & Blackcurrant. The perfect drink for a summer of football with mates."
SCENES:
- At home or garden set up while watching the football.
- Refer to Inspo links for visual reference (e.g. at the shop, preparing drinks, closeups, environment aesthetics)
- VK Mixed Pack to feature as the drinks for the party and video to clearly show new VK Apple & Blackcurrant flavour as the sip of the summer.
No binge or excessive drinking to be shown.
Additional information
Must be 25+
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
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About the client
Name
VK
Pronunciation
Website
https://www.vkofficial.com/Social Media
Category
Food/Beverage
About
VK is the go-to sessionable drink for party people. Unrivalled taste with the best vibes and a fruity flavour for every personality, VK is the only way to start and end a party.
Brand Guidelines
Tone of voice
Competitors/similar brands
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.
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Upload more contentYour content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.
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