Video requirements –

• Brand name is pronounced ‘Q and A’

• Film in bright, natural lighting

• Film in a home setting, i.e bedroom or other clean space

• Shoot in high resolution for enhanced video quality.

• Film on camera app (on mobile device).

• Must be filmed using a tripod to ensure clips are still and focused and both hands are available to be used in content. 

• Please ensure fingers and hands look clean/neat. 

• Film the video in a sunny setting/warm environment that clearly shows it’s summer. 

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Key messaging – 

• On the go skincare essentials 
• Easy to apply whilst out, helping to preserve cool and balanced complexion. 
• Compact in bag
• SPF is a must to top up with if you’re outside or exposed lots of UVA and UVB rays. Prevent you from burning. 
• Keeping skin refreshed throughout the day.
• Summer glow 

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Story board – 

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Scene 1 – Pack a summer style of bag with daytime essentials (use reference videos for filming style ideas) such as purse, sunglasses in pouch, phone charger, then Q+A Skincare. Place the skincare in a little cosmetic bag/pouch if possible. 

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Scene 2 – Set up the camera so it’s facing you. Looking ready to go out, put the bag on arm/shoulder and head out of the door. Switching camera position to show you leaving to go out. 

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Scene 3 – Film a clip of your feet walking, showing you’re out and about on the go. 

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Scene 4 – While you’re out, but stationary, this could be sat on a park bench, at the beach, in a coffee shop ect. Record a clip with the camera facing you, of getting the Grapefruit Multi-Balm out of your bag and applying the product to your lips, then rub a bit into your hands. Then place it back into your bag. 

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Scene 5 – Film a clip of your feet walking, showing you’re out and about on the go. 

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Scene 6 – At a different spot, ideally outside, if possible, record a clip in the same style, holding the SPF product up to the camera briefly, then applying the SPF to your face as a top up, this doesn’t have to be all over your face, it could just be across your forehead, nose, down your neck, or any other area slightly more prone to burning. Use 1-2 pumps of product for this. 

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Once the SPF has been applied and worked in to skin, then go in with the Hyaluronic Acid Face Mist and spray this 2-4 times across your face in circular motions for a refreshing feeling. 

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Scene 7 – With the camera still facing you, get a short clip of your skin to show it looking revived and refreshed whilst your out and about. 

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Scene 8 – A clip of the 3 skincare products in your bag or on top of your bag, organised in an clear and aesthetic way. Zoom in slowly on the product to end the video.