Summer Prep TikTok UGC
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
As part of our “Holiday Prep” campaign, we’d like to use the TikTok trend, which jokes that “When the holiday prep is more expensive than the holiday itself”. We’d like to show that this doesn’t need to be the case when customers book with Treatwell. We’ll use this opportunity to showcase our “Off-peak and last-minute discounts” filter, which allows clients to find discounted treatments when they book last minute or at off-peak times.
.svg)
.svg)
We would like to show the "Off-peak and last-minute discounts” filter of our App. You can show the Treatwell App on your phone.
TIKTOK Trend - https://www.tiktok.com/@mayaarru/video/7255707188797246722?r=1&t=8nMAZFmeT4K
We’d like to use the TikTok trend, which jokes that “When the holiday prep is more expensive than the holiday itself”
Things to have in mind when filming this video:
- Music must be copyrighted but trendy/trending (like in the example above).
- Start the video with the copy: "When the holiday prep is more expensive than the holiday itself"
- Please film in one of our salons. It is important to show different treatments while they are being received. Please choose at least 3-4 treatments to show in the video. Example: Hair colour/ hairstyle, Manicure, Pedicure, Lash / Brows, Body treatments, Facials, Wax
- Please film with good lighting.
Make sure to include the following:
- At the end, include a final frame showing the Treatwell App on your phone. You can record this on your home, street, near to your suitcase - it’s important to convey that you’ve prepared for your next holiday with Treatwell.
- Include the copy at the end: Use Treatwell’s “off peak and last-minute discounts” filter on Treatwell to book pre-holiday prep without breaking the bank.
DO
- Please film in natural bright light
- Send the Raw content
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
.svg)
At Treatwell, we're passionate about empowering people to look and feel their best, with ease and confidence. We're more than just a booking platform; we're revolutionising the hair & beauty industry by connecting customers with their perfect salon experience.
Here's what we stand for:
Innovation: We're constantly digitising the industry, making it easier for both clients and salons to thrive.
Empowerment: We believe everyone deserves to feel confident and beautiful, and we make booking appointments effortless so you can focus on what matters most.
Quality & Choice: We partner with over 55,000 top salons across Europe, offering a diverse range of treatments and a convenient booking experience.
Inclusion & Diversity: We celebrate individuality and strive to create a welcoming space for everyone to express themselves through their beauty choices.
Our main competitors depend on the market. Our main marketplace competitors are:
UK: Booksy and Fresha
France: Planity, Fresha, Kiute
Germany: Mein Friseur, Fresha, Planity, Salonkee
NL: Fresha
Brands we would look to for inspiration when it comes to content might be: Estrid, Girlfriend, Classpass. Think about brands that tell the story of using an app to feel something well!
Treatwell wants to communicate with a:
Relatable and inclusive voice: We speak to everyone and understand their needs, crafting experiences that resonate with their lives.
Essential and clear voice: We focus on the most important message and communicate it simply and efficiently.
Vibrant and upbeat voice: We convey energy and enthusiasm, reflecting the positive and dynamic nature of the beauty industry and our audience.
Outcome-focused voice: We lead with the benefits, highlighting how Treatwell helps people look and feel their best, fostering confidence and optimism.
Think of it like this: We want to be your friendly guide in the world of beauty, offering clear information, inspiring possibilities, and making the journey effortless and enjoyable.
Our main competitors depend on the market. Our main marketplace competitors are:
UK: Booksy and Fresha
France: Planity, Fresha, Kiute
Germany: Mein Friseur, Fresha, Planity, Salonkee
NL: Fresha
Brands we would look to for inspiration when it comes to content might be: Estrid, Girlfriend, Classpass. Think about brands that tell the story of using an app to feel something well!
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.