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Project Summary

Project Name
3 reasons why you should get an at-home STI test
Brand
Daye
Brand
Website
Compensation for this project
$110
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

Daye expands its revolutionary Diagnostic Tampon at-home vaginal screening to include STIs and HPV. 

Our pioneering new tampon testing kit utilises cutting-edge PCR testing technology to allow  women and AFAB folks to test for Chlamydia, Gonorrhoea, Trichomonas, HSV (Herpes Simplex Virus), Herpes (for HSV), Mycoplasma and Ureaplasma from the comfort and convenience of home. As part of the new service, we will also offer personalised aftercare including prescription treatments such as antibiotics and antivirals, as well as consultations with our sexual health nurses, gynaecologists, and fertility specialists. 

Could you have an STI? STIs are widespread, and for many women, the stakes are getting higher. 

The latest statistics from the UK Health Security Agency (UKHSA) show a 24% increase in sexually transmitted infections in comparison to the previous year. Experts say that post Covid-19, they are becoming more common, and that women are statistically more vulnerable than men, due to our vaginal physiology. In contrast, less people are getting tested – last year 59% of Brits said they had never been checked, and awareness appears to be decreasing. 

STIs are very common and perfectly treatable if caught on time. There is absolutely nothing to be ashamed of – in fact, if you do have an STI, you’d be one of 400,000 people in the UK who currently have one, or 9 million in the US! 

In 2023, STIs still carry a stigma of shame, and testing can still be an awkward, embarrassing or uncomfortable experience for many. Factors including not knowing what the test consists of (12%), concerns about undressing in front of the doctor (10%) and feeling as though they’d slept around (10%) were all reasons why people have put off getting a sexual check. 

Waiting times are also contributing to the issue. In the US, women can wait 3-6 months to book an appointment, in the UK it can take over a year. 

Getting checked is important for the general health and wellbeing for both you and your partner, but for women and AFAB individuals, there is more at stake. 70% of female STIs are asymptomatic, so you might not even realise you have one unless you proactively make the choice to get tested. Untreated STIs also pose further risks to long term health and fertility, as research continues to link vaginal infections and STIs to increased risk of miscarriage and preterm birth. Beyond fertility, untreated STIs can also lead to chronic pelvic pain and pelvic inflammatory disease. 

With our new STI Diagnostic Tampon, you will be able to collect a sample from the comfort of your own home, and then discreetly send it to our lab where we will test for multiple STIs and vaginal infections. Our unique tampon sample collection approach provides our laboratory with a larger sample area, providing a more accurate reading than the traditional swab sample and much more comfortable than a speculum.

The process is quick and simple - we’ll send the kit out to your chosen address. Once the sample is collected, simply post it to us in the pre-paid envelope and await your results, received confidentially via our online portal within 10 working days depending on the screening option.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

We can't currently link the service as the landing page is still not live, I'm linking our similar product that tests for different pathogens but uses the same technique. https://www.yourdaye.com/products/at-home-vaginal-screening/ 

Main Concept
Script/Description of Scenes

Hook:

3 reasons why you should get an at-home STI test

Body:

70% of female and AFAB STIs are asymptomatic

Chlamydia and gonorrhea are two of the leading preventable causes of infertility

Women and AFAB individuals are more likely to contract STIs - yet, less likely than men to experience symptoms

CTA: Order your test now.

Additional information

Things to consider - 

We’d love you to be  mindful of the brand and make the content super aesthetic

Please use on brand colors and  ‘clean’ aesthetics

Please make sure the video has natural light and please use a ring light and high quality camera

background should be plain but can include green plants or neutral colours 

Speak in an entertaining and upbeat way, but also keep the natural tune

Please emphasis the hook and draw attention in the first 3 seconds

Please use the script as a guide but feel free to amend in a way that feels natural to you

Please try not to use the term ‘women’ as this is not inclusive and therefore not on brand for us - we can use people with vaginas/people with periods/women and AFAB folk

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Daye
Pronunciation
Day
Social Media
Category
Health/Wellness
About

IT'S A NEW DAYE IN GYNAE HEALTH

From the beginning of time, women and people assigned female at birth have been sidelined from medical research, turned away from doctors, taught to believe pain is just something to put up with. And frankly, we’re over it.

At Daye, our pain tolerance is 0. We’re on a mission to eliminate the gender gap that keeps so many female health issues in the dark. From our world’s-first Period Pain Clinic to ProViotics, Diagnostic and CBD-Coated Tampons, we’re raising the bar for vaginal and reproductive healthcare.

Brand Guidelines

https://www.evvy.com/

https://www.itsaugust.co/

https://www.foriawellness.com/

Tone of voice

Daye is...

CULTURALLY-AWARE

GRACIOUS 

WITTY

INTELLIGENT, KNOWLEDGEABLE

FEARLESS

Competitors/similar brands

https://www.evvy.com/

https://www.itsaugust.co/

https://www.foriawellness.com/

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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