Nourishing Night Routine Intro
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a video of you introducing this routine designed for all skin types to use at night. The target audience is customers who are new to facetheory, who would like to start a skincare routine but don't know where to start.
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A nourishing night routine consisting of three products to use in your night time skincare regime. The three products are:
Vitamin C Cream Cleanser C1 - https://www.facetheory.com/products/signature-cleanser-c1 - Our bestselling C1 Cleanser is for you if you’re looking to remove pore-blocking debris and brighten your skin's overall complexion. Formulated for all skin types including sensitive skin, this super cleanser works to effectively remove makeup, surface oils and impurities while being kinder to your skin than soap alone.
Packed with antioxidants and beneficial fatty acids such as avocado and sweet almond oil, C1 contains Vitamin C which neutralises free radicals and shields against future environmental damage. As well as this, the Glycerin in the cleanser is helps protect the skin's moisture balance. Splash your face with lukewarm water and apply a pea sized amount to your skin. Using either a cloth or your hands, gently massage in. Leave it on for a minute to work its magic. If you’re using the scented version, enjoy the delicious mandarin scent and then rinse off your skin. It is perfect for daily use but we recommend starting with just once a day.
Use the cleanser as the first step in your routine, before applying the rest of your skincare.
Relaxing Night Cream M10 - https://www.facetheory.com/products/relaxing-night-cream-m10 - This moisturiser is perfect if you’re looking to brighten and hydrate your skin, whilst keeping it soft and supple. Formulated with hyaluronic acid, it’s a complex formula that targets dry areas, soothes troubled skin and helps brighten and protect against inflammation. Apply a small amount to your face and massage into your skin with upwards circular movements.
We recommend using it once a day before bedtime.
Use it after you have cleansed and applied your favourite serums and moisturisers.
Ceranight Night Oil O12 - https://www.facetheory.com/products/ceranight-o12 - Cernanight Night Oil O12 is a lightweight and quick absorbing suitable for all skin types, even sensitive.
The premium multi-restore face oil is formulated with a blend of firming oils, ceramide and bakuchiol to nourish, firm and repair the skin at night.
It has been infused with vitamin C and vitamin E for an increased firming benefit and added antioxidant properties.
We do recommend to use it at bedtime and wake up with a softer and firmer skin, ready to tackle daily aggressors!
It’s fragrance-free, revealing the natural scent of the firming oils: sweet almond, rosehip, marula and cranberry seed oils.
A 100% natural origin night oil!
Introduce facetheory as one of your NEW favorite skincare brands.
Express the main characteristics of our brand: vegan ingredients and sustainability, affordable, and products that work SO well (show the glass bottles and mention we only use glass bottles and if there’s no alternative, the plastic is completely recyclable).
- Reiterate brand name throughout video
- Mention one of the skincare concerns you have and demonstrate using facetheory to your audience and how it addresses that concern, why you love the product and who you think would also love it (after you’ve had time to confirm you are!)
- Please speak to the benefit of each product and the benefit of the products combined
- Remember to follow @facetheory for more information and updated offers
- Show product in frame, and swatch the texture
- Please do not touch droppers to face, apply to clean hands and then apply to your face or drop directly onto the face if you wish
- State the full name of the product, and it’s key benefits (that resonate with your skin type) from either the long or short copy. Ensure it’s instructional.
- Show Before & After Routine
- Ensure product names are pronounced correctly. If there is any confusion, please ask us first.
Within the guidelines - have fun, be creative, and speak in a tone that is natural to you and your audience!
- Do not make claims that are outside of the provided language
- Do not include other products or brands in the content
- Do not show logos or other protected intellectual property
Only use sounds and music from the commercial library - no protected videos please
Use light on your face and face to the window for a bright effect
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST film via back camera and edit via CapCut or similar.
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Founded in 2015 in Sheffield, UK, we started with the theory that there must be a cleaner,
more price-friendly way to deliver share-worthy results in skincare.
We fuse powerful science-backed actives with potent botanical extracts, never using any silicones, plastics or mineral oils,to create the Building Blocks of Better Skin.
We're proud to be a certified B-Corp, Leaping Bunny and PETA-approved company, as confident skin should always be worn with integrity.
The Inkey List, The Ordinary.
We're professional, and we're skin theorists who cut through the industry noise to put you back in control of your skin.
The Inkey List, The Ordinary.
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