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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
TINTED MOISTURISER x REACTION VIDEO - Girlfriend / boyfriend reacts
Brand
THREESIXTY
Brand
War Paint For Men
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

We want you to create a reaction video with your partner demonstrating the positives with wearing tinted mositsuriser. This could be a blind reaction or a first time look. However you do it, we want to highlight that War Paint for Men’s make up range is natural looking and discreet and a must have in your routine.

TIP: Share relevant content examples in skincare/beauty niche if applicable

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

War Paint is all about helping you to feel ready to tackle whatever today brings. And whilst we’re serious about what we stand for, we don’t always take ourselves too seriously.

Makeup isn’t only for women, and neither’s confidence. It’s for everyone that wants it. And if you want a men’s brand that speaks to you, looks f**king cool in your bathroom, and stands for something more than just products, we’ve got your back.

The War Paint Tinted moisturiser is a number 1 best seller for a reason! A hybrid of moisturiser and light coverage foundation to hydrate your skin while evening out skin tone. Our OG tinted moisturiser is, natural looking, discreet, quick and easy to apply, great for all occasions (going out, meeting mates, work meetings)

Main Concept
Script/Description of Scenes

Please create a script that's natural and authentic to you! Refer to the Product USPs in the 'Product/Service' section.

HOOK / SCRIPT: When it comes to looking my best I only trust War Paint. Let me show you how I surprised my girlfriend / boyfriend with makeup on OR When it comes to an honest opinion I only trust my partner. Let’s get her/his honest reaction to my full face of makeup

Film a fun reveal with your partner / family or friend that highlights how undetectable Men's makeup is but still how amazing you look. Please stick to a natural face. We want to highlight the wearability of the product to get all men comfortable wearing makeup if they choose too.

Additional information

Preferably men for this brief, however if girls want to try War Paint on their boyfriends that would work well.

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
THREESIXTY
Pronunciation
Social Media
Category
Marketing agency
About

We help scale D2C brands. Threesixty is a leading e-commerce agency that partners with market-defining brands. We focus on consumer brands and technology companies building innovative DTC products with a unique point of difference in the market. Our team is engineered to adapt to each stage of our partner’s journey, delivering bespoke roadmaps and solutions for their business needs.

Brand Guidelines

xxx

Tone of voice

xxx

Competitors/similar brands

xxx

Details on brand
Name
War Paint For Men
Social Media
Category
Beauty/Cosmetics
About
War Paint For Men is the UK's OG men's makeup brand. Now with an extensive range spanning makeup, skincare snd grooming, War Paint has taken the world by storm. | The story of War Paint is a personal one. As a child, our founder Danny was bullied for his appearance. This short stint of bullying affected him in a massive way. He developed a form of body dysmorphia, causing him to obsess about the way he looked to minute detail. At aged 15 Danny borrowed his sister’s concealer and discovered what War Paint customers the world over experience every day: the power of these products and what they can do. And when he couldn’t find a brand that related to him? He created one. And make no mistake: unlike that first trial, this isn’t women’s makeup repurposed or in different packaging; War Paint is made for men’s skin. War Paint is on a mission to empower men. War Paint is all about helping you to feel ready to tackle whatever today brings. And whilst we’re serious about what we stand for, we don’t always take ourselves too seriously. Makeup isn’t exclusively for women, and neither’s confidence. It’s for everyone that wants it. And if you want a men’s brand that speaks to you, looks f**king cool in your bathroom, and stands for something more than just products, we’ve got your back.
Brand Guidelines
DOs • Do showcase the War Paint For Men products authentically and creatively in your content, highlighting their benefits and how they fit into your life • Take bright, well-lit imagery and videos that fit our brand nicely. • Share and highlight the USP of your products as well as your experiences. • Feature your gifted products in the content. • Include a call to action// link to shop • Be transparent about our collaboration using • Include the hashtags #warpaintformen • For TikTok - please ensure your video is less than 2 mins. • For lnstagram - please ensure your video is less than 1 min. • War Paint was born out of inclusivity, please make sure to let your unique personality & style shine! DONTs • Feature other competitors in your content. • Have an overly loud, noisy or distracting background. • Over edit the content or use face-altering/ heavy filters
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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