Educational Content - Q+A Niacinamide SPF 50
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
A video explaining the importance of wearing SPF daily, and why Q+A’s Niacinamide
SPF 50 is the perfect choice.
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Niacinamide SPF 50 Balancing Daily Sunscreen
This lightweight, non-greasy daily sunscreen works to protect against the damaging effects of the sun
whilst calming and rebalancing the skin. Enhanced with Niacinamide, this hybrid mineral formula helps to regulate oiliness, refine pore size and control blemishes while providing broad-spectrum coverage for both UVA and UVB rays.
When absorbed, expect minimal white cast and a protected, calm and hydrated complexion!
This formula is 90% natural, vegan-friendly, cruelty-free and dermatologically tested.
https://www.qandaskin.com/products/niacinamide-balancing-daily-sunscreen-spf50?pos=13&sid=9e198f7af&_ss=r&variant=40895241650265
Hook:
Scene 1 -
Start by talking to the camera (no product)
Script 1 -
‘Are you guilty of not wearing SPF everyday? I used to be SO bad for skipping this step in my routine, because I couldn’t find an SPF that worked for me. No matter the season, UV rays can damage your skin 365 days a year, so an SPF that works for your skin type is an absolute essential.'
Scene 2 -
Show the product and the packaging, pump product on to your hand.
Script 2 -
‘I went for the Niacinamide option. I loved this ingredient already, as it’s great at balancing oily skin but it can be used everyday without irritation, so I knew it was the right choice for me. It works really well as a base for makeup, too.'
Scene 3 -
Show application, working product into your skin.
Script 3 -
‘It has a breathable finish on my skin and I don’t feel like it’s clogging my pores because it’s so lightweight. It doesn’t feel
greasy at all, which has put me off wanting to use other sunscreens on a daily basis. After working it into my skin it
literally disappears!'
Scene 4 -
Hold the product up, box and product and ensure your face is also in the frame-look happy with the results of the product.
Script 4 -
'Can you see why I’m so impressed? Now, there’s no reason to skip the SPF!'
Key Messaging:
- SPF 50 protection
- Made for oily and blemish-prone skin
- Absorbs into skin leaving minimal/no white-cast
- Has added skin benefits (calming, balancing)
- Non-greasy texture is perfect for oily skin
- Works well under makeup
Niacinamide pronounciation: nigh-a-sin-a-mide - Nigh as in short for night! For additional help, if you are to pop the word Niacinamide into google translate to read out loud, this is the correct pronunciation.
Video requirements:
- Brand name is pronounced ‘Q and A’
- Record a voiceover to fit the speed of the corresponding video
- Film in bright, natural lighting
- Film in a home setting, ie bathroom, bedroom or other clean space.
- Shoot in high resolution for enhanced video quality
- Film on camera app (on mobile device)
- Video must clearly show application to face
- Script can be adapted to suit tone of voice of creator, as long as key messaging is covered
- Script can be recorded as a ‘voiceover’ or in ‘real-time’
Creator requirements:
- Skin type: Oily and blemish-prone, preferably with some active breakouts or pigmentation to
clearly demonstrate skin type
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Ellipsis Brands is a beauty brand incubator inspired to deliver meaning and relevance to an ever-changing market. Our ambitious and creative nature, combined with a unique vertically integrated business model, allows us to deliver innovative brand creation.
Brands in our portfolio include ingredient-led skincare brand Q+A and men's grooming brand Percy Nobleman.
In a friendly tone of voice, but delivering educational content to our audience.
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