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This project requires a physical product
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
The irony of improving your credit score
Brand
Wollit
Brand
Website
Compensation for this project
$125
Duration
Up to 15 seconds
Format
Physical product
No

The Brief

Description

We'd like to highlight the irony that the best way to improve your credit score is by taking out a loan, but in order to get a loan....you need a good credit score 🤦🏼‍♀️

# Variations
Additional Variations
Inspiration
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Wollit Credit Builder helps people improve their credit score month after month by helping them build a positive credit history in a safe and easy way. A higher credit score not only makes you more likely to be approved for credit but can also save you money through lower interest rates. Wollit Credit Builder plans are just £9/month. Wollit will then report your monthly payments to all the major UK credit agencies - Experian, Equifax and TransUnion. This builds you a positive credit history - The #1 factor in raising a credit score. Wollit will also report any rent payments you make, further boosting your credit history. The app includes other useful financial tools too, such as the Affordability Risk Monitor which analyses your spending and alerts you to risky behaviours that could prevent you from being approved for credit. PLEASE NOTE: you can now join Wollit via the web and our mobile app.

Main Concept
Script/Description of Scenes

Script example - but please make this your own:

"One of the most annoying things about credit scores is that the best way to improve your credit score is by taking out a loan and paying it back on time, but in order to get a loan.....you need a good credit score 🤦🏼‍♀️ That's why Wollit credit builder exists, to give you a safe and easy way to do this. Try Wollit credit builder today."

Additional information

Please note:

- We'd like to avoid (if possible) making promises about the product like 'Improve your credit score with wollit' and instead use questions to imply effect like. 'want to/need to get your credit score sorted?'

- We'd like these videos not to focus on secondary results like a new kitchen, mortgage or similar

- If you want to use a less conversational CTA use ‘Try Wollit Credit Builder’

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Wollit
Pronunciation
Social Media
Category
Apps
About

Wollit is a mobile app that helps people improve their credit score month after month by helping them build a positive credit history in a safe and easy way.

A higher credit score not only makes you more likely to be approved for credit but can also save you money through lower interest rates.

Wollit Credit Builder plans start from just £9/month. Wollit will then report your monthly payments to all the major UK credit agencies - Experian, Equifax and TransUnion.

Wollit will also report any rent payments you make, further boosting your credit history.

The app includes other useful financial tools too, such as the Affordability Risk Monitor which analyses your spending and alerts you to risky behaviours that could prevent you from being approved for credit.

Brand Guidelines

All our videos need to contain this disclaimer. Please add it to all the 'Final Edit' versions of your videos, following these instructions. Other subtitles / text overlays can be how you see fit! 

Disclaimer Edit requirements:

  • Background colour: white
  • Font colour: Black
  • Font style: Classic
  • Font size: 6
  • Text: Improvements to your credit score are not guaranteed
  • Position: bottom third of video under any text overlays but within the text safe zone

Tone of voice
Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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