Stress Awareness Month campaign
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
April is Stress Awareness Month, and the storytelling element of the week across WithU marketing will be around managing stress through breathing exercises and movement.
As this focus will be across the month, let’s create a campaign around your favourite way to use the WithU app in reducing stress.
Whether it’s a morning meditation at home, a guided dog-walk outside or a full-body stretch before bed, there are a number of ways to showcase this using the WithU app.
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WithU’s passion for fitness comes from our commitment to creating a world where choosing fitness is accessible, enjoyable and empowering for everyone. Our purpose is to empower the world to choose fitness.
WithU is for everybody, from those lacking the motivation to start their fitness journey, to those looking for the inspiration to maintain one.
WithU is an award-winning fitness app that motivates members to prioritise their well-being and build sustainable fitness habits.
Please create a script that is natural and authentic to you!!!
As winter has ended but the summer fun can still feel like ages away, many people are looking for ways to reduce their stress during this time of year.
We’re looking for video content between 30-35 seconds long which helps to capture the WithU app assisting in daily stress reduction. We’d love to hear why prioritising stress reduction breathwork and exercises is important to you, and how helpful and easy-to-use the WithU app is as part of your busy lifestyle.
Please feature clips of the app.
Key features of the app: (mention authentically what resonates with you)
- World class audio coaching to guide, motivate and support through every session
- Support from the 3D avatar to show you how to do the exercises if you need it
- Workouts can be done whenever suits you, whether that be at home, in the gym or somewhere else entirely.
- There are thousands of workouts across 20+ different categories and ability levels. From HIIT, Running and Strength training, to Yoga, Pilates and Meditation
- You can schedule your sessions to your calendar and get notifications when it’s time to start working out to help keep you accountable
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Examples from the ‘Reduce Stress’ collection:
‘An Urban Landscape’ - with Derek
‘Leaving Work’ - with Derek
‘Positive Mindset’ - with Derek
‘Deepest Stretch’ - with Derek
‘Desk De-Stress’ - with Derek
DO: wear headphones in the video, the workouts are audio-guided
DON’T: record video during bad weather if recording outside
DO: discuss the mental benefits of WithU collections to help reduce stress
DON’T: focus on losing weight
DO: wear headphones in the video, the workouts are audio-guided
DON’T: record video during bad weather if recording outside
DO: discuss the mental benefits of WithU collections to help reduce stress
DON’T: focus on losing weight
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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Our brand purpose is to empower the world to choose fitness.
Most people struggle to find the motivation to prioritise fitness. Reasons not to, overpower the reasons to.
We know 50% of the world’s population desire's to be fitter and healthier, but the majority do nothing about it.
It's important we make fitness accessible to everyone, remove barriers and intimidation from fitness and give people access to a premium holistic health and fitness experience. WithU was created for ‘enthusiasts' of all levels and especially for people that are just beginning their fitness journey. We have seen first hand the positive impact that exercise can bring to the body and mind and our mission is to make our content as accessible as possible to as many people as possible.
Not necessarily competitors but FiiT, Peloton, Les Mills, Gymshark, TRX, Freeletics
The core characteristics of our voice are knowledgable, empowering, playful and confident.
Knowledgable means we share our collective learnings to better our member's journeys.
Empowering means we show our members that they are capable of more than they might believe. We celebrate every achievement whether it's big or small.
Playful means we're unafraid to laugh - including at ourselves. We see the funny side to every situation, and don't take things too personally.
Confident means we know what sets us apart from the competition, and we're not afraid to shout about it. We're unafraid to stand up for what we believe in.
Not necessarily competitors but FiiT, Peloton, Les Mills, Gymshark, TRX, Freeletics
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