This video is focused on the creator explaining why the viewer should try lucky Saint (three reasons).
Lucky Saint is a great tasting alcohol-free beer. We are focused on creating the best alcohol-free beer on the market. Our beer is only 53 calories, brewed using four natural ingredients, vegan, and has over 2000 five-star reviews.
Shot 1:
Suggested copy: 'Are you doing dry January? Here's three reasons why you should try Lucky Saint'
Suggested video: Speaking to camera, slide the box of Lucky Saint in.
Shot 2:
Suggested copy: 1- Most importantly - It tastes amazing! Just like a full strength beer. It's the UK's top rated alcohol-free beer, they've literally won awards for how great it tastes.
Suggested video: Tasting the beer.
Shot 3:
Suggested copy: 2 - It's only 53 calories and sugar-free. Plus, it's made from four natural ingredients, so it has none of those added artificial flavourings that you get in some beers.
Suggested video: Stacking fridge full of Lucky Saint
Shot 4:
Suggested copy: 3 - I can still have a few beers after a long day and wake up feeling fresh the day after.
Suggested video: Waking up, morning routine, exercise.
Shot 5:
Suggested copy: Plus, they're currently offering £10 off your first order, so give them a try now
Suggested video: Cheersing the bottle to the camera.
DO
DON'T
Shot 1:
Suggested copy: Lucky Saint is the best Alcohol-Free beer. Let me explain.
Suggested video: Pouring out a cold bottle of Lucky Saint into a glass. (speaking directly to camera if poss, but voiceover is fine if it fits better with the rest of the video).
Lucky Saint is an alcohol-free Superior Unfiltered Lager made with just four natural ingredients - Pilsner Malt, Hallertau Hops, Spring Water and classic lager yeast. We leave our beer unfiltered for maximum flavour, without the alcohol. 53 calories per bottle and vegan. Lucky Saint is a refreshing, versatile lager best paired with dishes full of bold flavours. Try with a creamy, aromatic curry or barbecued meats.
Product USPs:
-Non-alcoholic
-Low in calories: 53 Kcals per bottle/can
-Vegan
-Brewed using four natural ingredients
-Over 2000 five-star reviews
Motivations/ reasons to drink Lucky Saint:
-It tastes great, just like a full-strength beer
-It allows you to enjoy a beer with your friends after a long day
-You'll feel fresh the day after having a Lucky Saint
-You'll be in a better position to attack your goals (this could be fitness, wellness, if you have a hobby you're pursuing, etc...)
Think of brands that are focused on quality and doing one thing well: Guinness, Nike, Carhartt, Finisterre
We’re not wacky and we don’t swear. We avoid puns and cliches such as ‘cracking open a cold one’; ‘wash down with a cold one’.
We’re focused on rewarding those who choose not to drink with the beer they deserve. It’s about being proud to have Lucky Saint in your fridge and share it with your friends.
Focus on the quality of the beer and how the benefits and lifestyle make you feel. We’re proud to be non-alcoholic and to contribute to people having more balanced and fulfilled lives - our customers can still go for a drink and not miss out on socialising with their friends, but they’ll wake up with a clear head and will be able to make the most of the day after.
Think of brands that are focused on quality and doing one thing well: Guinness, Nike, Carhartt, Finisterre