New Hook Variation for Thomas
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Project Summary
The Brief
Could we have a variation of Olly as an older pup/dog where he is ‘peeing like a pro’ outside
Show Olly peeing outside then move into ‘Olly pees like a pro outside now, however, it hasn’t always been this easy, before Zigzag (show the app here on the screen) I struggled to flush away his toilet training woes and we had lots of little accidents in and around the house (show Thomas maybe carrying Olly outside or Olly looking like he is peeing inside the house)
The current clips at the beginning are quite generic clips of Olly chilling in the house, want to create more chaos as if he is peeing in the house then show the calm after
Once we get to the ‘how can an app train a puppy’ section the video stays the same
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VIDEO: https://www.instagram.com/p/C32fmzit4FU/?utm_source=ig_web_copy_link
Could we have a variation of Olly as an older pup/dog where he is ‘peeing like a pro’ outside
Show Olly peeing outside then move into ‘Olly pees like a pro outside now, however, it hasn’t always been this easy, before Zigzag (show the app here on the screen) I struggled to flush away his toilet training woes and we had lots of little accidents in and around the house (show Thomas maybe carrying Olly outside or Olly looking like he is peeing inside the house)
The current clips at the beginning are quite generic clips of Olly chilling in the house, want to create more chaos as if he is peeing in the house then show the calm after
Once we get to the ‘how can an app train a puppy’ section the video stays the same
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Zigzag is a puppy training app on a mission to make training enjoyable and accessible for everyone. New puppy parents love their pup for the joy they bring - not the work! We believe a well-trained pup isn't an overnight success, but an imperfect journey with plenty of ups and downs along the way. The Zigzag app offers a tailored training plan based on pup's breed and age as well as 24/7 instant chat with certified trainers for any problem - no matter how big or small. We're 100% dedicated to puppyhood - the critical development window to help pups master key lifeskills. All of our training programmes are based on positive reinforcement methods - see zigzag.dog/about for more details.
Key competitors: Dogo, Woofz, Puppr, Fluffy, Every Doggy, Hundeo, Gentle Beast (US), Pupford (US) Note: we are not seeking to compete with puppy training classes and actively work with certified dog trainers.
Honest: we don't claim having a puppy is easy, but we do say we'll get there, together. We always explain what's happening and why. Playful: our brand highlights the humorous side of having a puppy and getting to know one another. And it's often the imperfections that are worth a laugh. Motivating: our brand is positive and encouraging of the progress and efforts, not just the results. If you're doing training, your doing good. TOV should come across honest, witty, empathetic, encouraging, and casual.
Key competitors: Dogo, Woofz, Puppr, Fluffy, Every Doggy, Hundeo, Gentle Beast (US), Pupford (US) Note: we are not seeking to compete with puppy training classes and actively work with certified dog trainers.
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