Rum unboxing video for Craft Gin Club
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We’d like a short (30-40 seconds), trend-led video that feels native to social channels showcasing what’s inside a Craft Gin Club rum box and the experience of receiving it, opening it, and enjoying one or two drinks from the box.
The video should be light, bright and upbeat.
As part of our proposition, we encourage people to have the best time at home through aspirational content, so if you have a beautiful cocktail shaker, a cosy kitchen or living room bar area, then we’d love to see it! We want people to be dreaming of fun times at home .
Our brand is fun and showcasing your individual sense of humour is good! We have provided a script and some key messages, but please feel free to put your own authentic twist on the visuals or script so it feels natural and engaging.
Also, Craft Gin Club is a club - it’s sociable! So, if you’re able to show yourself sharing the drinks from the box with a partner or friend(s), even better.
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Curated by our experts, our monthly surprise rum box is delivered straight to members' doors. Each one contains a 70cl bottle of craft spiced rum from one of the best small, independent craft distiller from the UK or abroad, and an incredible array of perfectly paired mixers and snacks, including the main ingredients for two rum cocktails and two perfect serves. There's also a glossy magazine filled with guides to rum, tips and tricks, cocktail recipes, competitions, and more.
Full script and shotlist can be found here: https://docs.google.com/document/d/1Fq9xfjl1FF-CCtOXf8HQO-jrTRg72vdYgcbn5r2Txlo/edit
Below is the full transcript: (just use as a guide, make it your own!)
Script:
Everyone has been telling me how rum is the latest amazing drinks trend to try out. Here’s how I now find new rare and unique rums every month. My friends have been dying to know this!
Shot: Fast paced shot showing all box contents
This is the new monthly RUM subscription box from Craft Gin Club and I have been over the moon with this.
Shot of model holding box, smiling to camera
Whether I’m hosting, or just unwinding, this box gives me everything I need for mixing the perfect rum drinks and cocktails at home.
POV shot of gin glasses cheersing, cut shot of model relaxing on sofa watching TV and drinking gin
Each box is different and comes with serving suggestions and cocktail recipes that are unique to the items inside. I’m really enjoying trying so many new rums!
Magazine recipe shot, cut to POV shot of the cocktail being made
Shot of model drinking cocktail
If you want to upgrade your home bar with rare and exclusive rums that you and your friends will LOVE, this has worked wonders for me!
Shot of bar cart, each item being added to cart by models hands and filling the cart
Try it today craftginclub.co.uk
Hero shot of cocktail and box contents
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Please note that it's important to see the actual box. (Our members tell us that the anticipation of the box delivery is like waiting for Christmas presents to arrive at the door, so if you want to get creative with that aspect of the box delivery, we’d be thrilled to see it.)
Unfortunately we cannot use models that are pregnant or look under 25 years of age.
DO
Please film in natural bright light
Add engaging captions to your video! remember to submit the version with and without!
Keep it lively and energetic - we want to encourage the audience!
Shoot high-res
Add music if you are comfortable doing so
DON'T
Don't sound like you're reading off a script
Don't film via TikTok app. MUST use CapCut or similar.
No blurry footage, not being able to see the product or you clearly
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Hi there! We’re Craft Gin Club, the UK’s largest gin subscription club, and we’re super passionate about discovering the world’s best craft gins and sharing them with gin lovers across the UK.
You may have seen us on Dragons’ Den. We're the gin lovers-turned gin experts who now are proud to call ourselves the UK’s number 1 gin club!
Every month, Craft Gin Club delivers boxes to thousands of excited members across the UK. (We currently have over 100,000 members and counting.) Each Gin of the Month box contains a full-size bottle of rare or exclusive craft gin from small, independent distillers across the UK and around the world. We love supporting true artisan producers and sharing their gin-credible products with our gin-loving community.
Alongside the gin, members receive perfectly paired artisan snacks, mixers, tonics and garnishes. What’s more, our members also receive a fabulous glossy magazine packed full of distiller interviews, stories, original cocktail recipes, competitions, plus lots of other amazing content.
As well as the gin subscription service, Craft Gin Club also hosts online gin-tasting events and cocktail masterclasses, and curates a best-in-class shop offering amazing deals on carefully curated gins, spirits, cocktail ingredients and more. We're transforming people's nights in, one gin at a time!
If you love gin, spirits and cocktails just as much as we do - and want to help us introduce our fabulous gins to curious new audiences - get in touch.
Please note, we're always Craft Gin Club (not CGC).
As an alcohol brand, we have to respect the advertising standards guidelines and the community rules on various social media platforms, including: not encouraging people to drink excessively or in unwise situations; not appealing to people under 25; not implying that alcohol can improve your mood, solve your problems, or increase your physical, sexual or mental prowess, and so on.
Competitors in terms of product are mid-range and upmarket alcohol brands; alcohol retail specialists, and some smaller gin subscription clubs.
Our tone of voice is fun and light-hearted (we love a pun!) but underpinning it is our expertise. We're a true authority in the gin and spirits space - we're extremely selective about who joins our Family of Distillers - and it's important that our members trust that knowledge and credibility.
Competitors in terms of product are mid-range and upmarket alcohol brands; alcohol retail specialists, and some smaller gin subscription clubs.
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