2) Attention sons and daughters, this one’s for you! (Fathers Day)
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
This ad is to promote both Menkind and Clearpay (the pay in 4 provider) for Fathers Day. It shows one of our bestsellers, the mini massage cushion, which the creator discusses why they think it is a good gift for dad, with their dad enjoying it in the video
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Hook: Attention sons and daughters, this one’s for you!
Script: "Find the perfect gift for dad with Menkind and Clearpay this Father's Day. I chose this massage cushion because it was affordable and after testing it myself, I felt super relaxed straight away. And as you can see, he absolutely loves it. Clearpay allows you to pay it off in 4 payments over 6 weeks! Shop Menkind. Pay in 4. Clearpay It"
Storyboard: Creator shows Menkind Fathers Day page on their phone as they introduce video. Creator then shows the massage cushion attached to a chair, turned on and rotating with the heat mode. They call their dad in and he sits down and tries it and looks relaxed and content
Ideally need a creator that is willing to do a video with their dad/step-dad/father figure/someone pretending to be their dad.
Happy for the creator to improvise or amend the script as long as the sections involving talking about Menkind or Clearpay are not changed
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Hi! We’re Menkind, a gift and gadget retailer. We stock original gifts for original people, which range from Gadgets and Movie & TV merch to personalised items!
John Lewis, Not On The High Street, Firebox, I Want One Of Those, Etsy, Amazon
Fun, Friendly, Humorous, Playful, Relaxed
John Lewis, Not On The High Street, Firebox, I Want One Of Those, Etsy, Amazon
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