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Project Summary

Project Name
2) Attention sons and daughters, this one’s for you! (Fathers Day)
Brand
Menkind
Brand
Website
Compensation for this project
$115
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

This ad is to promote both Menkind and Clearpay (the pay in 4 provider) for Fathers Day. It shows one of our bestsellers, the mini massage cushion, which the creator discusses why they think it is a good gift for dad, with their dad enjoying it in the video

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

https://www.menkind.co.uk/mini-massage-cushion 

Massage cushion with various modes.

Sample available

Main Concept
Script/Description of Scenes

Hook: Attention sons and daughters, this one’s for you!

Script: "Find the perfect gift for dad with Menkind and Clearpay this Father's Day. I chose this massage cushion because it was affordable and after testing it myself, I felt super relaxed straight away. And as you can see, he absolutely loves it. Clearpay allows you to pay it off in 4 payments over 6 weeks! Shop Menkind. Pay in 4. Clearpay It"

Storyboard: Creator shows Menkind Fathers Day page on their phone as they introduce video. Creator then shows the massage cushion attached to a chair, turned on and rotating with the heat mode. They call their dad in and he sits down and tries it and looks relaxed and content

Additional information

Ideally need a creator that is willing to do a video with their dad/step-dad/father figure/someone pretending to be their dad.

Happy for the creator to improvise or amend the script as long as the sections involving talking about Menkind or Clearpay are not changed

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Menkind
Pronunciation
Men-Kind
Social Media
Category
Other
About

Hi! We’re Menkind, a gift and gadget retailer. We stock original gifts for original people, which range from Gadgets and Movie & TV merch to personalised items!

Brand Guidelines

John Lewis, Not On The High Street, Firebox, I Want One Of Those, Etsy, Amazon

Tone of voice

Fun, Friendly, Humorous, Playful, Relaxed

Competitors/similar brands

John Lewis, Not On The High Street, Firebox, I Want One Of Those, Etsy, Amazon

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
The final (edited) file version
All required formats

File 1

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