100% Protein Bundle
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
For this video, the objective is conversions and will be used for ads across our social channels. The video should showcase a product demonstration or unboxing to catch the audience's attention and improve ads performance.
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Create a script that is natural and authentic to you!
Hook - With the cost of living rising, maintaining my protein intake can be expensive
Voiceover and Video Text Suggestions:
With the cost of living rising, maintaining my protein intake can be expensive. Thankfully, Protein Works have put together a 100% Protein Bundle; their latest innovation to help tackle “protein inflation” so I can still achieve my goals. With 2.5kg of 100% protein, a plastic shaker of your choice, and free express delivery for just £27.99, you’ll struggle to find another deal at such an affordable price. In total you get 83 shakes, meaning it works out at just 34p per shake! It has all the benefits of a typical Whey Protein 80 with up to 24g of protein but at an incredible price. If you don’t want to compromise on your protein intake, then this 100% Protein offer is perfect for you! Head through this link to check out this amazing offer and order your bundle today!
CTA - Head through this link to check out this amazing offer and order your bundle today!
Additional Info
100% Protein has been specially formulated using a high protein blend, so you can still enjoy your shakes without the added cost. 100% Protein contributes to the maintenance of normal bones and growth of muscle mass, ensuring your body remains strong and healthy for an active lifestyle.
What you get:
- 2.5kg of 100% Protein
- Plastic Shaker of your choice
- Free Express Delivery
USPs:
- Most affordable protein yet
- Premium ingredients
- Complete protein formula
- Complete amino acid profile
- Choose from six delicious flavours
- Bestselling classic flavours
- High protein content
- Each serving contains up to 24g of protein
- Low in sugar
- Only 111 calories
- 83 servings costing just 34p per shake
Instructions:
- Add 1 scoop (30g) of 100% Protein to your Protein Works shaker
- Add to 300 ml of chilled water or milk
- Shake well for 10 seconds & drink!
We’re super excited to work with new Creators and to see what you come up with! :)
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Protein Works is a nutrition brand with a strong sports nutrition legacy. Our mission is to make The Best Shakes on the Planet (this is also our slogan). At Protein Works, we manufacture a wide range of protein shakes, complete meals, and snacks designed to make healthy living easier, tastier, and more accessible. Innovation and a deep care for our customers is at the core of all the products we produce and all the services we deliver. Three pillars driving our unique brand proposition:
Making healthy eating enjoyable through shakes and meals that deliver an amazing experience and superior flavour.
Innovating fast and with purpose to ensure we are constantly refining our service and product offering
Caring for our customers by offering world-class service
Target audience:
People interested in protein shakes and complete meals ages 25-55. An equal split of male and female. We are looking to target everyone who is actively looking for healthy and delicious shakes, complete nutrition meals, and snacks. Note that our audience is not comprised exclusively of gym goers; it is made up instead of people from different ages and backgrounds looking to fuel their days in a healthier, tastier, and convenient way.
Who are your main competitors or any other brands you look at for inspiration?
Professional but friendly and approachable.
Who are your main competitors or any other brands you look at for inspiration?
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