EXPENSIVE - Don’t Buy Olive Oil Before You Watch This
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Project Summary
The Brief
This intro will be stitched onto a VSL presented by Dr Sarah Brewer. We'd like the creator to appear as natural and genuine as possible, please don't over act. Stick to the messages in the script but feel free to say it in your own words if it feels more natural.
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The product is Origins Olive Oil, but this isn't revealed until midway through the VSL
https://docs.google.com/document/d/1iAA3vnO-48lhLLqRwZAwSvIj6SfFmZu_ec2TgQcdc2Y/edit?usp=sharing
Hook Variations
- Why Has Olive Oil Got So Expensive?
- Don’t Buy Olive Oil Before You Watch This
- What Is Olive Oil Doing To Your Body?
SCRIPT
Olive oil has always been a luxury health product:
50 years ago, you’d get it in tiny vials from chemists.
But as beautiful celebrities began devouring it for their skin and hair…
And studies came out confirming its incredible benefits…
Olive oil became big business.
WIth millions of people from Britain to America and Australia fighting over the same small supply.
Now Mediterranean countries simply couldn’t grow enough olives to feed the whole world…
And that’s when the fraudsters got involved.
See nowadays, the EU believes 69% of the olive oil trade is controlled by the mafia…
While further investigations reveal 4 out of 5 bottles in supermarkets are fakes…
Watered down with cheap, nasty vegetable oils no good for your health.
This is HEARTBREAKING…
Because countless studies prove real, authentic olive oil is fantastic for your joints, skin, hair…
And even waistline.
But each time you buy, you’re 4 TIMES more likely to get a dud.
Luckily, this Cambridge doctor created a simple olive oil guide…
Showing you a golden rule for spotting great olive oil…
Plus the one special type whose effects are most astonishing.
Look at this.
VISUALS:
Note: this is not exhaustive - the more b roll and images you can include, the better.
- A clip of you at supermarket, looking at olive oils
- Clips of you pouring olive oil over woods, whisking it in a cup, smelling it etc
- A full length clip of you looking at yourself in the mirror
- A few clips of you exercising
- A few clips of you doing basic stuff like thumbs up to camera, smiling, laughing etc
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Don’t Buy Olive Oil Before You Watch This
What Is Olive Oil Doing To Your Body?
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