Cozy Night In, Evening Self Care
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like you to create an authentic testimonial / product demo that showcases how pyjamas from The Night Store elevates your evening self care and have a cozy night in. The script should emphasise the USP of affordable luxury. We'd love this to be narrated like the first inspo video, as it helps viewers 'picture this', and subtly mentions the key USPs in a way thats not overly salesy whilst also providing genuine positive testimonial.
The clips should be aesthetically pleasing, but also show that you don't take yourself too seriously, you're down to earth and can be your relatable self on camera!
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The Night Store is a luxury inclusive nightwear brand designed for every body, catering for sizes UK6-28, maternity and family sets.
Luxury nightwear for every body.
Hook: Start with a hook that is authentic and natural to you! The below is just inspo
- it's 6pm, you're home from work, sweaty and exhausted after being squished on the tube... you notice your Night Store delivery has arrived. This evening just got a whole lot better.
- The feeling of slipping into my sleepwear after a long day at work is unmatched
- Autumn girlies rise up, it's time for cozy night ins and evenings of self care
Body: Position The Night Store as a solution to a problem you're facing when it comes to cozy night ins. This could be:
- throwing on an old t shirt for bed
- thinking sleepwear is always so overpriced so you don't bother
- the fit is never right so just ends up feeling uncomfortable
- as a mum you forget to take time for yourself to pretty
- etc.!
Talk through the main USP of it being 'affordable luxury', yet it doesn't compromise on quality in an authentic way, pick what feels authentic to you, or have them pop up on the scree
- pyjamas are loose and boxy for a relaxed fix.
- has Pockets!
- Affordable luxury (great value vs competitors)
- Stunning prints
- Inclusive sizing (UK 6-28)
- Super comfy and stylish
- Breathable fabrics
- Slouchy / oversized
Visuals:
- Depict the struggles or showing you toss an turn at night with uncomfy sleepwear
- unboxing and product details
- reaction / facial expressions wearing Night Store
- browsing the other designs, showing the website
- cozy on couch or in bed with candles / or anything cozy
- doing anything else you do in the evening!
- you in the outfit, feeling happy
- anything else that feels natural to you :)
Remember to end with a CTA!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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The Night Store is a size-inclusive luxury nightwear brand with a vision to design pyjamas for everyBODY.
Open to chat with the team
Chelsea Peers
Olivia Von Halle
H&M
HA Designs
Casual, but we position ourselves as affordable luxury.
Chelsea Peers
Olivia Von Halle
H&M
HA Designs
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