Testimonial Video for Sign-Up Success Story on Wirex
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
To create a User-Generated Content (UGC) video that showcases a genuine success story focusing on the sign-up experience with Wirex.
Target Audience: Potential customers interested in digital wallets and cryptocurrency, especially those who are new to digital financial services.
Key Message: Highlight the ease, efficiency, and benefits of signing up with Wirex.
Style: Candid, relatable, and authentic to resonate with the audience.
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The variation is in the 'Benefits Realised' section only, as you should cover a different set of USPs.
Hook: Create an engaging hook
Introduction: Briefly introduce the user, including their background and what sparked their interest in Wirex.
Sign-Up Journey: Focus on the user’s experience during the sign-up process. Emphasize aspects like user interface, ease of navigation, and any support they received.
Benefits Realized: Highlight the immediate benefits experienced post sign-up (e.g., access to various services, ease of transactions).
VARIATION 1:
- Multi-Currency Support: Highlight the ability to deal with multiple traditional currencies, facilitating easy and efficient international transactions.
- Robust Security Measures: Stress on the strong security protocols Wirex employs to protect user data and transactions, ensuring peace of mind for users.
- Exclusive Offers and Rewards: Briefly highlight any special offers, rewards and the best cashback programs available to Wirex users.
VARIATION 2:
- Consistent Customer Support: Emphasize the availability of round-the-clock customer support, showcasing Wirex's commitment to user satisfaction and assistance.
- Quick Sign-Up Process: Mention how fast and straightforward the sign-up process is, requiring only a few minutes to get started.
- No Hidden Fees: Assure potential users of the transparency in pricing and the absence of hidden fees.
(FOR BOTH) and mention this 'Winning App and Best Cashback Card : 8% Cashback on every purchase'
Personal Touch: Encourage the user to share a personal story or a specific incident where Wirex made a significant difference.
CTA: Encourage viewers to sign up and experience the benefits of Wirex for themselves.
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Important note: No mention or display of Cripto Currencies
VARIATION 2 in the Benefits Realised section
- Consistent Customer Support: Emphasize the availability of round-the-clock customer support, showcasing Wirex's commitment to user satisfaction and assistance.
- Quick Sign-Up Process: Mention how fast and straightforward the sign-up process is, requiring only a few minutes to get started.
- No Hidden Fees: Assure potential users of the transparency in pricing and the absence of hidden fees.
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We are a digital payment platform that offers cryptocurrency exchange services along with traditional currency exchange, faces competition from a variety of companies in the fintech and cryptocurrency space.
Revolut, Coinbase, Binance, Crypto.com, Nexo, Bitpay, Paypal
It depends from the campaigns. Normally casual.
Revolut, Coinbase, Binance, Crypto.com, Nexo, Bitpay, Paypal
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