Love Hearts 2024 - New Brief (Jenny)
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
For Valentines 2024, Fussy are launching a new Limited Edition Scent, Love Hearts. Using Valentines, we want to encourage people to "Love Ur Pits", and get them to switch from their boring aluminium filled antiperspirants to Fussy Natural Deodorant, with the help of the iconic Love Heart scent.
Scent Description:
Indulge in the sweet nostalgia of Love Hearts, and lose yourself in a whimsical blend that’s like a sweet sherbet disco right on your pits. Love Hearts has a delicate blend of strawberries and rose, while caramel adds just a touch of mischief. Perfect for those who are looking for a sprinkle of love this Valentines and a dash of fun in every whiff. What more do you want in a deodorant.
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Once confirmed we will ship your our Blush Pink Case
NOTE: We would like you to write a short script to showcase what you plan on roughly saying in your video along with the note of the scene i.e. showcase how you'll show the opening hook. Due to operational timelines, we won't be able to supply our limited edition scent
NOTE: Always show the case within first 3 - 5 seconds
Hook Alt 1 - “If you’re OBSESSED with Love Heart sweets, then you’ll love Fussy Natural Deodorant’s limited edition Love Heart Scent”
Using a Green Screen show the Love Heart Sweets packaging, and then continue in showing Fussy’s core USPs communicating the 3x messages (see below)
Hook Alt 1.1 - "If you’re OBSESSED with Love Heart sweets, then you’ll love Fussy Natural Deodorant’s limited edition Love Heart Scent”
Please show the Fussy Blush Pink case standing with loads of Love Heart sweets surrounding the case. And then continue in showing Fussy’s core USPs communicating the 3x messages (see below)
Hook Alt 1.2 - "If you're into Love Heart sweets, then you'll love Fussy Natural Deodorant's limited edition Love Heart Scent"
Please show the Fussy Blush Pink case standing with loads of Love Heart sweets surrounding the case. And then continue in showing Fussy’s core USPs communicating the 3x messages (see below)
BODY: (same across all variations)
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
Great with trending content/ high energy/ funny. Needs to be good at editing content and adding in overlays and captions.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
Hook Alt 2 - “Show your pits to some love this Valentines. Check out Fussy Natural Deodorant’s limited edition Love Heart Scent”
Show off Fussy right from the start looking thrilled and excited about treating your pits to a natural friendly deodorant (props if you can make it a little valentines themed) and then continue in showing Fussy’s core USPs communicating the 3x messages (see below)
Hook Alt 3 - “Breakup with your antiperspirant and Show your pits to some love this Valentines. It’s time to switch to Fussy Natural Deodorant and try their limited edition Love Heart Scent”
Using a can of antiperspirant (unbranded with no visible branding) look upset and sad with tears streaking down your face (bonus if it’s mascara tears) as you break up with your antiperspirant and throw it into the bin/ throw it over your shoulder. Then look happy and thrilled with Fussy at the thought of using a much better natural product. After continue with showing Fussy’s core USPs communicating the 3x messages (see below)
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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