WholyMe's Relief Balm - Desk/Office Worker
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a video around 15 seconds, we will be using for META ads (needs to fit both insta stories & main feed). This will be introducing people to our Relief Balm product, specifically highlighting its effects and benefits for those who work at a desk/screens each day and suffer from back/neck aches due to this. Introducing it as a daily self-care necessity. In the product section below, I have listed some main selling points e.g. highly effective, all-natural, organic etc. Creative input is welcome, please just be aware that we have regulations around what we can/can't say in terms of 'pain' & medical conditions - please reach out to me for any queries.
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Relief Balm:
- highly effective balm for soothing muscles & joints
- All-Natural, Certified Organic
- Made of ONLY active ingredients - 12 Active Botanicals
- 95% effectiveness rating in a clinical study
- Ingredients include: Frankincense, Juniper, Hemp Seed Oil
- Instant Relief: Effects felt within 10 minutes
- Free from parabens, synthetics, silicones
“I often get aches in my neck and shoulders from sitting at my desk all day and scrolling on my phone. I find that some of the muscle and joint balms smell too strong to wear in the office during the day, and I also don’t like to use synthetic products on my skin. I found this in Boots - WholyMe’s Relief Balm – I cannot believe how effective it is, and how quickly it worked. Within 10 minutes I had a soothing effect, and the smell is so subtle and relaxing – my colleagues didn’t even notice! Such a discreet and luxury pot to slip into my handbag for the day too. To top it off, it's all natural, organic ingredients, so I know it's healthy for my skin! 100% recommend” - IDEAS welcome, please message me any queries.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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WholyMe is dedicated to offering highly effective, all-natural solutions for the maintenance of muscle and joint health. Grounded in science and utilising only the highest quality natural ingredients, we provide innovative solutions for busy individuals - whether athletes or those with active lifestyles - to enhance their physical wellbeing. With clinically tested and award-winning formulas, WholyMe aims to support longevity, recovery, and mobility, helping individuals reconnect with their bodies.
Although we are a brand focused on pain management, and we sit in the Pain Relief aisle in Boots, as we are a natural product, there are strict regulations around the terms we can use to promote our product e.g. we cannot talk about the fact our Relief Balm 'relieves pain', cannot use words like 'ant-inflammatory', cannot claim to 'treat' or 'cure', and cannot refer to medical conditions like arthritis. Instead, we use phrases like 'soothes muscle aches', 'relieves tension', and assists in the maintenance of muscle and joint health. We are happy to answer any queries you may have.
Caring, Transparent, Informative, Trusted
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