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Project Summary

Project Name
Dog at vets for anal glands/scooting
Brand
Scooch
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

Style we’re looking for: From the dogs perspective (cute dog voiceover)

It’s key that the video is revolved around being at the vets for their anal glands/scooting. 

Clips we’re looking for:

  • Dog scooting (would be ideal although know it’s not always possible!) or just the dog having a smelly bum/cleaning carpets 
  • Dog in the back seat of the car going to the vets
  • Dog in the vets waiting room 
  • Dog at the vets (ideally on a vets table or seemingly so, maybe could make it seem like this from home but not sure how!)
  • Dog on the scales at the vets
  • Dog being carried at the vets 
  • Pet parent looking frustrated/upset at a vet bill (doesn’t need to be real just a piece of paper)  
  • Dog enjoying/getting excited for their Scooch anal gland supplement chew
  • Dog and pet parent using Scooch Health the app (app.scooch.pet) – couple of clips on the phone together on the sofa and on a walk etc wherever feels natural 

Need to be able to have the raws of the clips used for the video so we can use also

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about
Main Concept
Script/Description of Scenes

Please create a script/storyboard that's authentic and natural to you! Please remember to share ahead of filming :)

Something like: This is a short story on how I made my human lose £350 in one day

So, I was relaxing on the sofa minding my own business, when my human started sniffing me

Usually something I do to her not the other way round...

Next thing I know I'm in the car, with my human warning me it's time for the vets...

After being poked and prodded, was told I needed a procedure on my anal glands

I was brave and my good boy/girl behaviour got me my new favourite treats from my human, I get these every day now

Oh, and we're now back on the sofa having a snuggle again, bye for now

Additional information

Ideal if the dog scoots

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Scooch
Pronunciation
Social Media
Category
Pets
About

One subscription to make your pet’s healthcare a no-brainer, from online assessment and health tracking to 24/7 video vet support and vet-formulated treatments.

Brand Guidelines

Pet Lab Co 

Tone of voice

Tech & scientific vibes but still friendly and approachable - dog obsessed!

Competitors/similar brands

Pet Lab Co 

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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Submitted on:
July 15, 2024
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In Quality Check
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Submitted on:
July 12, 2024
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Quality Checked
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