MatesPlace UGC
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Project Summary
The Brief
Please create an ad that feels really organic in the first 10 seconds - we don't want people to think of the video as being an ad AT ALL to begin with (this is the key part of these videos. Please provide a script for the 2 hooks/pain points requested.
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Please provide a script of the 2 ways you intend to showcase these pain points including any overlays/text and story line.
0:00 - 0:10 : Hook 1 (pain point)
Voiceover (spoken quickly so engaging as possible)
‘Last year I was looking for people to live with in London and no one I knew was ready to rent at the same time as me and it was just so so stressful. Trying not only to find people to live with but also finding a nice flat on top of working long days in the office was just absolutely exhausting. UNTIL.. I found MatesPlace…
Main Video
- Talking to camera for first 5 seconds of voiceover.
- Lots and lots of text flashing up on screen texting friends asking to move in together
- Getting stressed, upset throwing phone.
0:10-0:25 : MatesPlace (solution)
Voiceover (spoken quickly so engaging as possible)
My friend told me about this app you just sign up, upload your phone number, any they basically match your contacts with other people on the app. You can find your first, second and third degree connections or just browse all of the available homes.
Main Video
- Green screen of you with background of downloading the app and using the features from the attached folder of screen recordings.
0:25 - 0:35 Final outcome
Voiceover (spoken quickly so engaging as possible)
I found a great place in (insert area) with my best friends uni mates. Not only did I find a sick flat but i’ve also made some new friends. I can’t recommend MatesPlace enough, download the app now.
Main Video
- Show beautiful home/kitchen living room (must be really homely and nice) Videos of friends hugging each other/looking really happy to have finally found a flat together. Cooking together/having people round for drinks/dancing etc.
Link to screen recordings to use to explain app/please download app to showcase on your own phone : https://drive.google.com/drive/folders/1p7EPnzL6fV76SmbzvNTXsg9_enBJgfsA?usp=sharing
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
HOOK 2
Voiceover (spoken quickly so engaging as possible)
0:00 - 0:10 : HOOK 2
‘My old flatmate stole all of my rent money.. Yes you heard that right. Every single penny and vanished off the face of the earth - like fully ghosted. I knew the next flat i lived in had to be with someone i absolutely trusted or knew but i didn't know anyone ready to move in with me at that time and with nowhere to live was worried i might be forced into living with another stranger. That’s when MatesPlace came in and totally saved the day…
Main Video
- First 5 seconds talking to camera
- Walking into an empty bedroom with everything packed up and gone.
- Sending a string of texts to flatmate on imessage/whatsapp:
hellooooo
Where are you?
What did you do with my rent money?
Surely you can’t be doing this rn..
Helloooo
Im really worried
Are you ok?
What's happening, are you coming back??
?????
AMY??
HOOK 3
Voiceover (spoken quickly so engaging as possible)
0:00 - 0:10 : HOOK 3
Right guys.. you won’t believe the STATE of my old flat. My flatmates used to smoke in the bath and left cig buts everywhere, the floor was always sticky from beer and our whole living room was constantly filled with leftover glasses from the night before and empty bottles of booze everywhere. It was actually grim. I’ve been looking for somewhere to try and live for a while now and THANK GOD my friend showed me this app called MatePlace the other day and it’s changed my life.
Main Video
- First 5 seconds talking to camera
- Trashed house bottles and glasses everywhere, showing flip flops sticking to floor when walking in the kitchen - make it really really disgusting.
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