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Project Summary

Project Name
Testimonial for Gut Works®
Brand
DR.VEGAN
Brand
Website
Compensation for this project
$125
Duration
Longer than 60 seconds
Format
Physical product
Yes

The Brief

Description

We're looking for an authentic direct-to-camera testimonial, that feels like a friend sharing advice and empathising with the viewer, who may be suffering from gut health issues such as IBS.

We're also keen to get b-roll (5 - 10 second clips) that can be weaved into the testimonial where you see fit.

Structure of Testimonial 

  1. Address common symptoms, call out the problem
  2. Position product as a solution to that problem
  3. Share positive results
  4. Re-affirm decision by highlighting key USPs
  5. Certify results with other testimonials
  6. Reiterate positive impact
  7. Encourage viewers to try it too

# Variations
Additional Variations
0
Inspiration
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Gut Works® is our award-winning formula of clinically studied probiotics and prebiotics which help to relieve IBS and bloating and provides the most effective support for your digestion, mental health and immune health

Research results here highlight the key symptoms it relieves. 

Main Concept
Script/Description of Scenes

If you're someone who's been dealing with the challenges of gut health, I understand how tough it can be. 

Living with IBS and bloating had become a daily struggle for me. It affected not just my physical health but also my mental well-being.

My friend recommended I try Gut Works®— an award-winning formula of clinically studied probiotics and prebiotics designed to provide the most effective support for digestion, mental health, and immune health.

I can honestly say, since I started taking Gut Works®, I feel the difference—both inside and out. 

The bloating that used to weigh me down became less and less noticeable. I can also feel that my digestion has improved. One of the most surprising benefits was the improvement in my focus and cognition. I feel more alert and clear-headed, which has been a game-changer for me at work and in daily life. I noticed my immune health got a boost as well. I'm not as prone to catching every bug that comes my way, and I credit Gut Works® for that.

You don't have to take my word for it—88% of people who take Gut Works® experience relief within 4 weeks or less. It's that effective!

Gut Works® contains six strains of clinically studied probiotics. It's three times more effective than standard probiotics, which sets it apart from other options out there.

If you're struggling with gut health, I know how much it can impact your life. But trust me, there's hope, and Gut Works® can be that support you need.

I highly recommend you try Gut Works® for a healthier gut and improved well-being.

Additional information

DO:

  • Please film in natural bright light
  • Add engaging captions to your video, and remember to submit the version with and without.
  • Shoot high-res

DON’T:

  • Don’t say tablets, say capsules instead. (Capsules are much cleaner!) 
  • Don’t over edit photos, we like natural for body positivity.
  • Don’t have more than 2 capsules out at a time for regulatory purposes. 
  • Don’t take our product alongside other brands and especially not tablets. 
  • Don’t show the pouch ripped open in photos, it should be sealed.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
DR.VEGAN
Pronunciation
Doctor Vegan
Social Media
Category
Health/Wellness
About

At DR.VEGAN we care about your health, whatever your diet. Everyone deserves to support their own health without compromising the planet. Our supplements are formulated to protect both simultaneously.

We bring clarity, ethics and expertise to your nutrition and wellness. Made in the UK and led by science, our unique formulas are created by expert nutritionists with clinically studied plant-based ingredients, that work.

We use the most bio-available, effective ingredients at optimal levels to make a real difference to people's lives. Our formulas contain zero nasty additives, zero animal ingredients and zero bulking or anti-caking agents. Clean, 100% vegan and accessible for all. Packaged in plastic-free and home-compostable pouches, with your stylish and convenient refillable Pill Tin in your first order. We're plant-based inside and out.

Brand Guidelines

https://www.wildnutrition.com/

https://www.yourheights.com/

Tone of voice

We are expert and honest. We educate people in nutrition and health, but also like to break taboos and discuss topics openly so no one feels they are alone in their health concerns.

Competitors/similar brands

https://www.wildnutrition.com/

https://www.yourheights.com/

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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