HOLY UGC: Personal Experience
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a fast cut unboxing style video for paid ads.
The products are as follows: HOLY Energy Starter Pack
Videos should communicate the benefits of HOLY (education) and highlight the discount we have on the HOLY starter packs. (full scripts provided below)
For more product info check out our slide deck: https://www.canva.com/design/DAF65Uve9VI/672PWyECoE2DL_eGl3-v0Q/edit
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HOLY Energy® is your tasty and healthier alternative to conventional energy drinks - without sugar, without taurine and without artificial flavourings. Instead, HOLY Energy® offers you a fruity, intense flavour paired with a long-lasting energy boost thanks to NewCaff® and many other functional ingredients. And with less than 20 calories per serving.
Hook: Let me tell you about something that's been a game-changer for me lately—HOLY Energy!
Education: You know those days when you're just dragging yourself through, relying on those sugary energy drinks that leave you feeling worse later on?
[Cut to creator taking a sip of HOLY Energy, looking refreshed.]
Well, you can forget all of that.
HOLY is like nothing I've ever tasted before. It's not just about getting a boost; it's about feeling good while doing it
[Cut to creator in different settings where they would need a boost — example: a busy office, a gym, gaming…. — with HOLY Energy]
HOLY keeps me going without the crash. And get this—it's packed with vitamins and nootropics, so I'm not just awake, I'm sharp and laser focused."
[Cut to a split-screen montage of genuine testimonials from other HOLY Energy® users.]
Don’t believe me? ask these guys! (Insert UK customer reviews)
[Cut back to creator, nodding in agreement.]
CTA: "Use code HOLY to save £5 on your first order.
You don't want to miss this!
DOs
- Get creative with the shots! Show them in motion so viewers can feel the energy
- Please film in natural / bright light. Ring light also works
- Ensure you remove the sachets from the boxes to present the branding / characters on the sachets
- Add engaging captions to your video! (example: https://www.instagram.com/p/C1ms33sgMQy/#advertiser )
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
- Pixelate any other drinks you show
- Remove Sticker from bottom of shaker
DONT's
- Do not rip the box, the presentation should not look messy
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
Additional specs:
- High Energy
- Fast Cut
- Clearly visible subtitles that fit within META borders. Here is an example of best practice: https://www.instagram.com/p/C1ms33sgMQy/#advertiser
- Non-copyrighted music (catchy and upbeat) Available here: https://artlist.io/royalty-free-music
- Each video should end with a fade out to (at least) 3s black screen
- Each video should include a mix of reviews from this folder: (https://drive.google.com/drive/folders/15nMptvtvDm5QEqkwjbZ8zXH-62dxPnAo )
- Use both Starred reviews & DM screenshots
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We're here to revolutionise the soft drink industry!
HOLY contains zero sugar & less than 20 Kcal per serving. 100% natural fruit flavours and colours - without any questionable ingredients like taurine! We've also thrown in a bunch of vitamins and nootropics to improve concentration and performance
Sneak are our main competitors in the UK
Casual, funny, high energy
Sneak are our main competitors in the UK
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