Spotify Offline Mix | Train
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Montage of a person’s experience traveling on the London Underground (metro system) and highlighting the relatable situation of forgetting to download entertainment for the journey, Spotify’s newest feature will then save the day. This compilation will include establishing shots navigating through the station to the train. Once on the train, a brief moment of panic when realizing you forgot to download any music on Spotify as the train is moving and you lose signal. Fortunately, once the app is opened, Offline Backup appears with music that is ready to play.
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Spotify’s New Offline Backup Feature - Spotify is releasing a brand new feature called “Offline Backup” that automatically download a select number of songs to be played offline when you’ve forgotten to download music prior to being in a situation with no phone service or going on airplane mode.
Elevator Pitch - Imagine you’re enjoying a great Spotify session, and suddenly the music stops. "Dammit!" you think. You forgot to download anything for the flight; you're stuck in a Wi-Fi dead zone, or maybe you’re driving in the countryside and have lost connection.
Now imagine a new playlist magically appears—surfacing all the songs you didn’t even know were stored right there on your device. Suddenly, there’s music back on, and you’re smiling ear to ear because Spotify took care of the moment for you. This is all done automatically in the background without any prior preparation. The tracks you’ll find in the list are tracks that are available in Spotifys device cache, so no additional bandwidth or storage space is required :)
SHORT DESCRIPTION
For this concept, our creator will take various selfie and POV shots of themselves commuting on the London Tube. Shot of phone with no service and Offline Backup playing on their phone as they listen to music bobbing their head to the beat/smiling.
KEY SHOT LIST & CONSIDERATIONS
- Establishing shots, navigating underground and hopping on train.
- Several angles and takes of shots of Offline Backup on users Android as they hold their phone (you’ll need a friend or parter to help you with this)
- Shot of no signal if possible
- Shot of user Shot of creator shaking head in disapproval, we might add a caption above your head reading “Forgot to download music for my commute this morning 🤦♀️”
- Selfie shot of character vibing to music with headphones on the Tube
- Selfie shot of character listening to music, but having it cut in and out as they ride the train
- Headphones as key prop
VOICE OVER SCRIPT (tweak slightly to suit your tone of voice)
“Today on the way to work I found the coolest thing EVER on my Spotify. I hopped on the underground to head to work. And usually I lose service like everyday, but TODAY I got this cool playlist that came up right when I reach my usual dead zone. The absolute best feeling to get me in the right headset for work. I am so stoked.”
Please do not feature or show any other brands in your footage
Please gather footage that does not show other members of the public’s faces
We will be cutting this footage together, so please gather as much footage as you can for our editor to use.
Please ensure you are capturing high quality content - Don’t shoot in TikTok app. Please use main phone camera or equivalent.
Please ensure the shots you take are long (ideally 4-5+ seconds in length)
Please upload footage to a Google Drive Folder
Please minimize shaky footage where possible
Casting - We’re ideally looking for diverse talent
For the Voice Over…. Note that this is done off camera with your “voice notes app”. We’ll be adding the voice over over the top of the footage. Please ensure that you record the voice over in a quiet room with little echo. A small closet with clothing around to absorb echo is always a good option! Please ensure that your voice over is 25 seconds or less in length.
We will provide an “Offline Backup” UI screen recording
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DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Carson+Doyle is a full-service creative agency run by Gen Z, for Gen Z. From launching TikTok accounts to producing content for national media placements, our understanding of Gen Z (our generation) has led to us supporting brands like Tinder, Red Bull, Spotify, and more in producing platform-native content and campaigns that make a real impact.
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