Tilly & Ted - What I Eat in a Day - Dog/Cat Edition
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Create a fun, engaging video showcasing a day in the life of your pet, focusing on the Tilly & Ted product range. The video should highlight their meals, snacks, and other activities, incorporating humor with a funny voiceover from the pet's perspective.
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You will be given a selection of Tilly & Ted products for your pet - when contacted by us, please let us know if you have a cat or a dog. We'll then send you a mixture of meals for your pet.
Create a script that's natural and authentic to you!! Please share with Twirl ahead of filming.
1.Introduction:
- Briefly introduce your pet and mention Tilly & Ted products.
- Use a funny voiceover as if the pet is speaking.
2.Meals:
- Show your pet eating breakfast, lunch, and dinner using Tilly & Ted products.
- Highlight the packaging and close-ups of the food.
3.Activities:
- Feature other daily activities such as walks, playtime, or training.
- Add funny commentary from your pet's perspective.
4.Humor:
- Use a consistent funny voiceover for your pet.
- Include humorous asides, exaggerated reactions, and playful interactions.
- Example: “I tried to sneak some extra bits, but mum/dad caught me!”
Tone & Style:
- Lighthearted, playful, and entertaining.
- Ensure the video feels natural and spontaneous.
- Keep the pacing dynamic to maintain viewer interest.
Call to Action:
- End with a playful reminder from your pet to check out Tilly & Ted products, including "only available at ASDA".
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Example Script: "A Day in the Life of Tilly with Tilly & Ted"
[Opening Scene: Morning]
Scene: Tilly the cat stretches on her bed.
Voiceover (Tilly):
"Good morning, world! It's Tilly here, ready to show you what I eat in a day with my favorite Tilly & Ted goodies!"
[Breakfast Scene]
Scene: Close-up of Tilly's breakfast being served.
Voiceover (Tilly):
"First up, breakfast! My human serves me Tilly & Ted Duck Terrine Mmm, look at that juicy goodness!"
Scene: Tilly eating breakfast with close-up shots of the food.
Voiceover (Tilly):
"I'm pretty sure this is what they call 'the breakfast of champions.' Look at me, winning at life!"
[Snack Time Scene]
Scene: Tilly lounging around, then transitioning to a snack time with Tilly & Ted treats.
Voiceover (Tilly):
"After a tough morning of lounging, it's snack time! These Tilly & Ted Salmon Crunchies hit the spot."
Scene: Tilly crunching on treats, then playfully batting at a slipper.
Voiceover (Tilly):
"And then I had Dad’s slipper for a snack... Just kidding! Or am I?"
[Playtime Scene]
Scene: Tilly playing with a mental stimulation toy filled with Tilly & Ted food.
Voiceover (Tilly):
"Next, it's playtime! My human thinks she's sneaky hiding treats in this toy, but I always outsmart her. Tilly & Ted Turkey Bites make this game worth my while."
Scene: Tilly skillfully getting the treats out of the toy.
Voiceover (Tilly):
"Who's the smartest cat in the house? That's right, it's me!"
[Dinner Scene]
Scene: Tilly’s dinner being prepared.*
Voiceover (Tilly):
"Now for dinner, we have Tilly & Ted's Tuna Delight. My favourite way to end the day!"
Scene: Tilly eating dinner with contentment.
Voiceover (Tilly):
"Bon appétit to me! Another purrfect meal, thanks to Tilly & Ted."
[Closing Scene]
Scene: Tilly curled up in her bed, looking content.
Voiceover (Tilly):
"And that's a day in the life of Tilly! If you want your cat to eat like royalty, check out Tilly & Ted. Trust me, your fur baby will thank you."
Voiceover (Tilly):
"Now, if you'll excuse me, I have some serious napping to do whilst mum goes into ASDA to pick up some more Tilly & Ted. Bye, humans!"
Scene fades out with Tilly sleeping peacefully.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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We’re Tilly & Ted, and we believe in making the most delicious food for your pet. No nasties. Just the good stuff for your furry-friend. We make damn irresistible pet food that tastes every inch as good as it looks (to your pets, that is!). All packaged up in a way that doesn’t require you to speak to E-language.
Our commitment to quality drives everything we do. From sourcing the finest ingredients to meticulously blending each and every one of our Tilly & Ted recipes, we strive to exceed expectations and delight both pets and their owners alike.
But Tilly & Ted is more than just a brand; it's a community of pet lovers who share a passion for spoiling their furry companions. We believe in creating memorable experiences for both pets and their owners, fostering moments of joy, connection, and shared happiness. (And ensuring that they certainly do get a seat at your table!)
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