3 Reasons Why I Love My Dock and Bay Towel
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a talking to camera video explaining the key benefits of a Dock and Bay towel from our USP list: quick drying, lightweight & compact, sand repelling, extensive colour range, free travel pouch etc.
TIP: Let us know if you live by or able to get to a beach! (Not a must but would be nice)
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https://uk.dockandbay.com/collections/beach-towels - any design beach towel
Make it as fun and authentic as you can, including towel use case clips would be ideal.
Be creative with the script and show why this each one is a great reason
Refer to inspo links for visual guidelines!
HOOK: Start with '3 reasons why...'
list 3 of our key usps:
- quick drying,
- lightweight & compact,
- sand repelling,
- extensive colour range,
- free travel pouch etc.
Finish with a CTA to go to dockandbay.com
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Our mission is to make the world brighter. We do this by creating beach towels, ponchos, makeup removers, hair wraps and MORE (too many to list here) full of colour and, well, brightness.
Each of our products is made from 100% recycled materials, arrive at your door in biodegradable/recyclable packaging AND we're taking steps to become carbon neutral. Oh, we're also a certified B Corp, too, so we've got the badge to prove our eco-credentials.
If quick dry, compact, sand-free things are your fave, then you're in the right place!
Brands like Horizon, Geometry, Sand Cloud are our biggest competitors.
Witty, honest and confident.
These characteristics make us a brand that is entertaining but talks to people on a level, so that our customers feel like we get it (because we do!)
Brands like Horizon, Geometry, Sand Cloud are our biggest competitors.
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