NYNM (Starter Pack Deluxe) - #6 2024 / Competitor Focus
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We’d like 6 x fast cut, high energy unboxing style videos that communicate the benefits of HOLY (education) and highlights the new years offers we have on the HOLY starter packs. (as per the scripts provided.)
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HOLY is the healthy alternative to soft drinks. HOLY contains zero sugar & less than 20 Kcal per serving. 100% natural fruit flavours and colours - without any questionable ingredients like taurine! We've also thrown in a bunch of vitamins and nootropics to improve concentration and performance.
The script/storyboard is just a guide based on our top performing German ads. You're encouraged to take creative liberty while sticking to the key points / theme of the script.
Preface:
Please go careful when removing trial boxes from the housing in main box as this can be fragile and we’ve had some instances where it has ripped. This doesn’t affect the product in any way just the presentation.
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Hook:
It's 2024 - stop buying this crap!
(Holding pixelated energys into the camera)
Education:
Soft drinks are delicious but so bad for your health. I’ve found the alternative!
HOLY!
Treat yourself to energy drinks, iced teas and sports drinks with a clear conscience! HOLY contains no sugar, no artificial flavourings and no other questionable ingredients.
More than 250,000 people have already switched!
CTA:
Grab your Starter Set Deluxe to taste all their best sellers now. Use code HOLY for 35% off!!!
The products will arrive as 1 parcel, but depending on the angle you should remove some products.
Starter Pack
- Please remove Iced Tea and Hydration packs from larger box.
- Contents of box should only show: Shaker, HOLY Energy sample box
Starter Pack Deluxe:
- show all products in the box, do not remove anything
- Contents of box should include: Shaker, HOLY Energy, HOLY Iced Tea, HOLY Hydration
DO
- Get creative with the shots! Show them in motion so viewers can feel the energy
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Do not rip the box, the presentation should not look messy
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
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We're here to revolutionise the soft drink industry!
HOLY contains zero sugar & less than 20 Kcal per serving. 100% natural fruit flavours and colours - without any questionable ingredients like taurine! We've also thrown in a bunch of vitamins and nootropics to improve concentration and performance
Sneak are our main competitors in the UK
Casual, funny, high energy
Sneak are our main competitors in the UK
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