Real food dogs deserve UGC for Natures Menu
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We love our dogs unconditionally and their wellbeing is worth it.
We’d like a UGC video that explains the quality and nutritional value of a Natures Menu meal plan, and how important it is to find the right food for your dog to live a happier, healthier life.
Cheap, processed food has a lot of additives that cause health problems in dogs and make it hard for them to keep a healthy weight. A personalised raw diet with natural ingredients is the way forward for keeping your dog healthy, and saving you money at the vets!
Please include a voiceover – we’ve provided some talking points and product information but also feel free to make the video your own and add your personality and ideas.
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Natures Menu meal plans are made up of 60% meat content or 80% meat content raw frozen nuggets. Puppy raw nuggets have just been introduced.
A meal plan is tailored to your dog’s nutritional needs and personal tastes, based on information you share about your dog in the meal plan quiz. An expert ‘perfect portion’ is calculated based on the dog’s nutritional and dietary needs, and this is a complete and balanced recipe with all the right nutrients your dog needs to thrive.
You can further customise the meal plan by choosing food options, percentage of meat content, the amount of food to be delivered, and the delivery day.
USPs:
High-quality, natural ingredients you can see
No colourings, additives or preservatives
Packed with protein and superfoods
Tailored to your dog’s unique needs
Backed by experts
A wide range of flavours for even the fussiest dogs!
Flexible subscription with free delivery forever
91% nutritional rating on allaboutdogfood.co.uk
Benefits for dogs:
Digestive wellbeing
Small, firm poos
Shiny coat
Ingredients:
Responsibly sourced poultry – Chicken and turkey are essential lean proteins with a flavour dogs love
Tender meat – Beef and lamb with all the essential amino acids and vitamins your dog needs
Flavourful game – Rich proteins like duck, rabbit and goose are a firm favourite amongst dogs
Sustainably-sourced fish – Healthy, omega 3-filled salmon to help with a shiny coat and low-fat white fish
Fruits and veggies – Carrots, peas, sweet potato, apples and berries are brimming with vitamins and fibre
Note: It must be clear that this is a subscription service, not a chance to buy products as a one-off. We need to position Nature’s Menu as a high-trust, high-quality brand that’s the right thing for your dog every day, not just for the first discounted trial box.
Make sure the main hook is around nutrition and quality. Please create a script that is natural and authentic to you! Share ahead of filming.
Talking points:
“I found out the dry food I was feeding my dog had only a 20% nutritional rating on allaboutdogfood.co.uk! So I switched to Natures Menu which has a rating of 91%”
“I wouldn’t eat unhealthy, highly-processed food every day, and neither should my dog”
“I’m a foodie, but I also want my dog to have a healthy and varied diet. Why shouldn’t he/she enjoy their food like me? That’s why I them switched to a personalised Nautures Menu meal plan”
“I’ve put a lot of thought into the food that I eat, and I also want the best for my dog. That’s why I was shocked to find out how low the nutritional rating was on my dog’s dry food! I’ve since switched to Natures Menu (91% on allaboutdogfood.co.uk) and the change has been amazing.”
“This is what I feed my dog to make sure (s)he gets a complete and balanced diet. It’s fully tailored to my dog, packed full of nutrients and has no nasty additives”
"Natures Menu provides all the nutrients your dog needs, so no extras are needed"
“It's been only 6 weeks since my dog started having raw food from Natures Menu and I have noticed such a difference in (dog's name) digestive wellbeing – messy poos are a thing of the past.”
“(Dog's name) coat was looking very dull and now I get all the compliments for how glossy her coat is when we’re out on walks!”
“I found Natures Menu and I took a quick online quiz that tailored a meal plan specifically for (dog's name). The most fun part was getting to customise the flavours! (Dog’s name)’s favourite is salmon so I made sure she had plenty of that.”
“Natures Menu has made all the difference in (dog's name) life and that's probably down to the fact their ingredients are 100% natural”
CTA: 30% off the 1st box,
20% off the 2nd,
10% off the 3rd,
free treats in 6 boxes,
and 15% off everything else on their website!
DO
Use natural bright light
Shoot high-res
Add engaging captions to your video! This doesn’t need to be subtitling every word, but calling out key engaging bits and benefits. Remember to submit the version with and without.
Add your own personality and keep it lively and energetic – we want to encourage the audience!
Keep the video to 30 seconds or less
Include any captions so they are visible in a 1x1 PLACEMENT
DON'T
Sound like you're reading off a script
Film via TikTok app. MUST use CapCut or similar.
Mention limited time meal plan offer – sign up for 40% off your first box.
Make it natural!
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NATURAL INGREDIENTS
NO SURPRISES
We’re pet people, always have been. It's why we started over 40 years ago, here in Norfolk,
on our mission to bring the most natural, nutritious and unprocessed feeding for our pets, in the easiest way possible for you.
QUALITY YOUR PET DESERVES
We believe that all cats and dogs should be fed real, natural meals. That means quality ingredients, prepared, packaged and delivered to the very highest standard. So that's what we do.
ONLY THE FINEST INGREDIENTS
From whole cuts of responsibly farmed meat to quality fruits and vegetables sourced from trusted farms, the ingredients we use are just like those you use to cook at home.
DELIVERY YOU CAN RELY ON
It's really important to us that your pet's food arrives in perfect condition. We use delivery experts as well as our own fleet of temperature-controlled vans to make sure that happens.
A TEAM OF EXPERTS
Everything we do is crafted by our passionate experts. That's why we have our very own in-house veterinary team. They're all big natural feeding advocates, involved in everything from product development to teaching other professionals about the benefits of a natural diet.
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