Solution Awareness Video for Nyrah Beauty's Trial Pack
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Create a short, conversational video that showcases the benefits of Nyrah Beauty’s Trial Pack for women aged 40+. The video should be styled like a casual chat, focusing on the positive skincare results achieved using the product. The message should emphasize the pack's effectiveness, ease of use, and the added value of the £20 store credit.
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Nyrah Beauty’s Trial Pack includes a selection of skincare products designed to hydrate and rejuvenate mature skin. It offers a variety of cleansers, serums, cooling mists and a sample of our 'Bloom by Nyrah' tanning range that works a gradual moisturiser for your face and body, alongside a £20 store credit to encourage returning customers following the trial. The £20 credit be used against any product(s) on the Nyrah Beauty store that you wish. the trial pack takes the expensive trial and error process out of finding skincare that works for mature skin.
Start with a strong hook: "I’ve been using this Risk-Free skincare trial for the last 2 weeks and I wish I’d discovered it sooner!" (or something similar, if you can improve upon this!)
Scenes:
- A woman in her 40s+ discussing her experience with the trial pack, seated in a well-lit area like a cozy kitchen or living room.
- Clips showing her applying the products and highlighting the results.
Script example: Please make it sound natural and authentic to you!! Do not copy word for word.
"Hello everyone! I’ve been trying Nyrah Beauty’s Trial Pack, and it’s been a total game-changer for my skin. It's specifically designed for mature skin, and after just a few days, I noticed my skin was more hydrated and had a lovely glow. The products are so easy to use, and I love that they’re all about clean beauty. Plus, with the £20 store credit, I got to explore even more of their range. It feels like having a mini spa day at home, but without the hassle and cost. If you're looking for a simple yet effective skincare solution, Nyrah Beauty's Trial Pack is definitely worth a try!" (Again, please put this in your own tonality, you have creative freedom here!)
Call-to-action (CTA):
This needs to be personal and relatable, and it shouldn't come from us - Please use a CTA you believe would work best to accompany your video style!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Start with a different hook - "Ladies, I've found a simple routine that has transformed my mature skin!"
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Nyrah Beauty is a premium, Irish-made, owned and formulated skincare brand that provides plant-based, science-backed skincare products for hormonal-based skin (through puberty, medical conditions that effect skin, pregnancy, post-pregnancy, perimenopause, menopause and beyond). Main demographic is 35+ female. From cleansing to nourishing serums and mists, our products are meticulously formulated to deliver effective results while indulging the senses and go beyond age, gender, skin type, and tone, helping you unleash your skin's true potential and feel confident in your unique beauty.
Our mission is to empower individuals to discover and personalize their skincare routines with confidence.
Our Vision and Aims:
1.Simplifying Skincare: We're here to remove the confusion surrounding skincare by offering accessible information and personalized recommendations that cater to the unique needs of each person.
2.Unlocking Skincare Potential: Our goal is to optimize individuals' skincare routines by unlocking their full potential. We'll help optimize existing products and suggest new combinations for enhanced efficacy.
3.Smart and Confident Skincare Shopping: Navigating the skincare maze can be overwhelming. That's why we're here to guide individuals, ensuring they make informed skincare purchases with confidence, especially when managing rosacea.
4.Addressing Skin Aspirations: Whether it's acne, rosacea, dryness, sensitivity, premature aging, or uneven skin tone, we're dedicated to helping individuals achieve their desired skin goals.
Lorraine Corcoran is the CEO/co-founder of Nyrah Beauty, a skincare company she created with her husband Aiden to embody the principles of simplicity, honesty, transparency, and science. Nyrah Beauty’s plant-based skincare products are grounded in research and formulated to complement today’s health-conscious lifestyle. Lorraine is a mechanical engineer with decades of experience in pharma and research. She considers herself an engineer first, a business leader second, and ultimately, a problem-solver with a mission to make a difference. Lorraine knows she can’t fix the world’s problems with skincare, but she is committed to providing others with a little bit of joy and doing it in the nicest, most honest ways possible. https://nyrahbeauty.com/pages/about-us-1704554089699
At Nyrah Beauty, we draw inspiration not only from contemporary leaders in the skincare industry but also from pioneering figures such as Estée Lauder, whose foundational approach to beauty and skincare continues to influence our philosophy. Our peers such as Trinny London, Skin Rocks, Allies of Skin, and Laneige provide us with a modern context, while Estée Lauder offers a timeless perspective:
Estée Lauder: As a visionary entrepreneur, Estée Lauder started with a strong belief in the transformative power of beauty products, pioneering personalized customer service and innovative marketing techniques that revolutionized the beauty industry. Her dedication to quality, perseverance in business, and ability to connect with customers on a personal level serve as enduring inspirations for Nyrah Beauty. We aspire to emulate her commitment to excellence and innovation in all our product lines and customer interactions.
Trinny London, Skin Rocks, Allies of Skin, and Laneige: Each of these brands brings unique attributes to the table—personalization from Trinny London, educational engagement from Skin Rocks, cutting-edge science from Allies of Skin, and hydration expertise from Laneige. They push us to refine our offerings and ensure we meet the evolving needs and expectations of our customers.
By blending the historical insights gained from Estée Lauder’s legacy with contemporary innovations from our peers, Nyrah Beauty aims to create skincare products that are not only effective but also deeply resonant with our customers’ desires for personalization, education, and scientific advancement. This combination of past and present influences fuels our commitment to becoming a leader in the beauty industry, just as Estée Lauder did in her time.
Integral: We communicate with sincerity and authenticity, ensuring our messages are rooted in truth and transparency. Our content should reflect our commitment to quality and effectiveness, underpinned by a strong ethical foundation.
Somewhat Scientific: Our explanations incorporate scientific insights to substantiate our claims and highlight the efficacy of our products. We use clear, precise language to explain the benefits of our ingredients and technologies without overwhelming our audience with jargon.
Approachable: While our tone carries an air of expertise, it remains warm and welcoming. We aim to be the knowledgeable friend our customers can rely on for skincare advice. Our communication is engaging and designed to foster a sense of community and accessibility.
By maintaining this tone, Nyrah Beauty will effectively communicate its brand values while resonating with the audience, enhancing engagement and fostering a loyal customer base.
At Nyrah Beauty, we draw inspiration not only from contemporary leaders in the skincare industry but also from pioneering figures such as Estée Lauder, whose foundational approach to beauty and skincare continues to influence our philosophy. Our peers such as Trinny London, Skin Rocks, Allies of Skin, and Laneige provide us with a modern context, while Estée Lauder offers a timeless perspective:
Estée Lauder: As a visionary entrepreneur, Estée Lauder started with a strong belief in the transformative power of beauty products, pioneering personalized customer service and innovative marketing techniques that revolutionized the beauty industry. Her dedication to quality, perseverance in business, and ability to connect with customers on a personal level serve as enduring inspirations for Nyrah Beauty. We aspire to emulate her commitment to excellence and innovation in all our product lines and customer interactions.
Trinny London, Skin Rocks, Allies of Skin, and Laneige: Each of these brands brings unique attributes to the table—personalization from Trinny London, educational engagement from Skin Rocks, cutting-edge science from Allies of Skin, and hydration expertise from Laneige. They push us to refine our offerings and ensure we meet the evolving needs and expectations of our customers.
By blending the historical insights gained from Estée Lauder’s legacy with contemporary innovations from our peers, Nyrah Beauty aims to create skincare products that are not only effective but also deeply resonant with our customers’ desires for personalization, education, and scientific advancement. This combination of past and present influences fuels our commitment to becoming a leader in the beauty industry, just as Estée Lauder did in her time.
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