Requirements

• Film in bright, natural lighting

• Film in a home setting, i.e. bathroom, bedroom or other clean space.

• Shoot in high resolution for enhanced video quality

• Film on camera app (on mobile device)

• Video must clearly show products and application to face.

• Focus on products, application and your skin texture 

• Use a tripod for steady frames when recording video 

• Regime can begin with wearing make up and removing it with the first product or starting the regime bare faced – Whichever works best for you! 

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Voiceover: A video showing a 4-step skincare regime in use, suitable for dry skin, set as an evening routine.

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Key Messaging

• 4 Piece skincare bundle

• Designed for dry skin

• Affordable 

• Vegan friendly, Cruelty-free

• Ingredient-led formulas 

• Cosy evening setting

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Story board 

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Scene 1 – Setting the scene for a cosy evening routine, lighting a candle, laying out pyjamas on the bed or making a cup of herbal/normal tea ect. 

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Scene 2 – In the location to film the skincare routine part of the video, wearing pyjamas, or cosy clothes to match the tone of the video. Show 4 (all 5 if possible) products as a regime out of the packaging, hold them up in front of you to show the camera. Look pleased, happy with the products you will be using. 

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*Scene 3– A couple of short clips of your skin from a few different angles, some more zoomed in than others to clearly capture the texture and dryer patches to accurately represent this skincare regime is for dry skin. 

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*Please leave this scene out if you begin the regime wearing make up 

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Scene 4 – Show the Grapefruit Cleansing Balm to the camera, next to or in front of your face before using. A clip of the product being squeezed into your hand then worked into your skin, before being washed off. 

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Please note: This product should be applied to dry skin, so there is no need to wet your face before applying this product.  Please make sure to shake this product thoroughly before use and ensure you don’t include any of the clips if the product initially comes out slightly less viscous than a balm texture at first. 

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Scene 5– Show the Marine Hyaluronate Toning lotion to the camera, next to or in front of your face before using. Apply a couple of drops into the palm of one hand, capturing the texture of the product in the video, then press together before pressing the product into your skin and rubbing in until fully absorbed. 

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Scene 6 – Show the Hyaluronic Acid Facial Serum to the camera, next to or in front of your face before using.  Show the product being dropped back into the jar using the pipette as a separate clip before applying to your face. Drop one drop onto each side of your face and forehead/chin. Rub into skin using hands until fully absorbed. 

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Scene 7 – Show the Collagen Face Cream to the camera, next to or in front of your face before using. Scoop about a coin sized amount out of the jar, apply to your face distributing evenly. Rub in using your hands until fully absorbed. 

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Scene 8 – Show the Superfood Facial Oil to the camera, next to or in front of your face before using.  Show the product being dropped back into the jar using the pipette as a separate clip before applying to your face. Drop one drop onto each side of your face and forehead/chin. Rub into skin using hands until fully absorbed.

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Scene 9 – A couple of short clips of your skin from a few different angles, some more zoomed in than others, similar to the clips at the beginning of the video. Making sure to show your skin looking hydrated, plump and generally healthier than the beginning of the video. 

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Scene 10 – Short clip showing your skin off from the same angle the rest of the video was recorded at, looking happy with the results. 

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Scene 11 – Heading back into a space to relax, living room/bedroom to read book/watch TV, to end the video on a relaxing evening vibe.