Dog food enjoyment UGC for Natures Menu
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We’d like a UGC video conveying moments of joy and excitement in your dog at mealtimes when they’re on a Natures Menu meal plan.
This might include your dog’s tails wagging, doing a ‘dinner dance’, excitement in their eyes, licking their lips, showing them knowing what time’s on the clock (dinner time!), eating the food quickly and licking their bowl clean, showing their satisfaction after – whatever shows they’re loving their food.
Please include a voiceover – we’ve provided some talking points and product information but also feel free to make the video your own and add your personality and ideas.
Here are some quotes from customer research on why enjoyment is important to them when choosing their dog’s diet, for inspiration:
“He does the dinner dance…tap tap dancer… there's just excitement. And that tap to me shows me how much he enjoys his food.”
“She was on dry food. She used to leave the food most of the day and she didn't seem to really be very keen on it. As soon as she's experienced Natures Menu, it's gone. Literally, it's all gone. She just loves her food. absolutely adores it”
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Natures Menu meal plans are made up of 60% meat content and 80% meat content raw frozen nuggets. Puppy raw nuggets have just been introduced.
A meal plan is tailored to your dog’s nutritional needs and personal tastes, based on information you share about your dog in the meal plan quiz. An expert ‘perfect portion’ is calculated based on the dog’s nutritional and dietary needs, and this is a complete and balanced recipe with all the right nutrients.
You can further customise the meal plan by choosing food options, percentage of meat content, the amount of food to be delivered, and the delivery day. There are lots of tasty, nutritious proteins to choose from and you can change them up any time!
USPs:
- High-quality, natural ingredients
- No colourings, additives or preservatives
- Tailored to your dog’s unique needs
- Backed by experts
- Fully customisable – a wide range of flavours for even the fussiest dogs!
- Flexible subscription with free delivery forever
Benefits for dogs:
- Digestive wellbeing
- Small, firm poos
- Shiny coat
Note: It must be clear that this is a subscription service, not a chance to buy products as a one-off. We need to position Nature’s Menu as a high-trust, high-quality brand that’s the right thing for your dog every day, not just for the first discounted trial box.
Please create a script that is natural and authentic to you!
Talking points:
- "This is what I feed my dog to make sure (s)he gets a complete and balanced diet. It’s fully tailored to my dog, packed full of nutrients and clearly tasty too!"
- "I love to see how excited (dog name) gets for mealtimes now – it cheers me up every day!"
- "It's been only 6 weeks since my dog started having raw food from Natures Menu and I have noticed such a difference in (dog's name) digestive wellbeing – messy poos are a thing of the past."
- "(Dog's name) coat was looking very dull and now I get all the compliments for how glossy her coat is when we’re out on walks."
- "I found Natures Menu and I took a quick online quiz that tailored a meal plan specifically for (dog's name). The most fun part was getting to customise the flavours! (Dog’s name)’s favourite is salmon so I made sure she had plenty of that."
- "Natures Menu has made all the difference in (dog's name) life and that's probably down to their 91% nutritional rating on allaboutdogfood.co.uk, not to mention a variety of flavours (dog name) can’t get enough of."
CTA: Mention limited time offer – sign up now and get 40% off first box
DO
- Use natural bright light
- Shoot high-res
- Add engaging captions to your video! This doesn’t need to be subtitling every word, but calling out key engaging bits and benefits. Remember to submit the version with and without.
- Add your own personality and keep it lively and energetic – we want to encourage the audience!
- Keep the video to 30 seconds or less
- Include any captions so they are visible in a 1x1 placements (see examples)
DON'T
- Sound like you're reading off a script
- Film via TikTok app. MUST use CapCut or similar.
CTA:
(Make it natural)
“…and if you sign up now you get
30% off the 1st box,
20% off the 2nd,
10% off the 3rd,
free treats in 6 boxes,
and 15% off everything else on their website!”
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NATURAL INGREDIENTS
NO SURPRISES
We’re pet people, always have been. It's why we started over 40 years ago, here in Norfolk,
on our mission to bring the most natural, nutritious and unprocessed feeding for our pets, in the easiest way possible for you.
QUALITY YOUR PET DESERVES
We believe that all cats and dogs should be fed real, natural meals. That means quality ingredients, prepared, packaged and delivered to the very highest standard. So that's what we do.
ONLY THE FINEST INGREDIENTS
From whole cuts of responsibly farmed meat to quality fruits and vegetables sourced from trusted farms, the ingredients we use are just like those you use to cook at home.
DELIVERY YOU CAN RELY ON
It's really important to us that your pet's food arrives in perfect condition. We use delivery experts as well as our own fleet of temperature-controlled vans to make sure that happens.
A TEAM OF EXPERTS
Everything we do is crafted by our passionate experts. That's why we have our very own in-house veterinary team. They're all big natural feeding advocates, involved in everything from product development to teaching other professionals about the benefits of a natural diet.
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Casual but informative
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