*Confidential* Noom Move Launch Videos 🏃♀️
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We are looking for video creators who are open to (1) sharing their experience with Noom and (2) trying out a workout from our new product offering, Noom Move, on camera.
This will require you to create a new account with our Noom app (we will give you a FREE Noom access code) and working closely with us to get the new feature, Noom Move, assigned to your account.
Brief: https://docs.google.com/presentation/d/13IG8Je9sIAdD5pdas5vpV2g2CLQRd1LtayahkHpGKQQ/edit?usp=sharing
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IMPORTANT: We will want you to showcase the Noom Move product within the Noom app.
To do this, we will have you create a new Noom account on desktop and will give you a code for free access to Noom. From there, we will have you send us your access code so our engineering team can add Noom Move into your app.
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Noom is a consumer-led digital health platform. As a leading expert in behavior change, Noom recognises that everyone has a unique psychology & biology and provides personalised plans that empower people to take control of their own health; losing weight & improving daily stress & anxiety. Health doesn’t happen just happen at the doctor’s office — health starts with you, at home.
PLEASE VIEW BRIEF FOR ALL DETAILS: https://docs.google.com/presentation/d/13IG8Je9sIAdD5pdas5vpV2g2CLQRd1LtayahkHpGKQQ/edit?usp=sharing
- Positioning: Here’s how I squeeze in a quick workout (or meditation) during my daily routine!
- Include screenshot(s) from app of the Noom Move product and incorporate a Noom Move workout or meditation that is 30 mins or less
- Give us a few details about your daily routine: are you working at a desk and need to take a quick break? Are you stressed and need a 5 minute meditation? Make it authentic to you
- Consider incorporating:
- 🧡 How else you use Noom
- 🧡 VO about your own personal health journey
RE: Inspo video, this one is a little long but I like the hook for this ask
Ideally knows Noom and is on their own health/wellness journey
DO
- Be candid and authentic
- Have fun with it
- Be concise
- Film your content in your standard format/aesthetic
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Create your content in the most authentic way possible to your style & audience but be sure to respond clearly to the questions asked
- Use TikTok fonts & tap into trending sounds, if relevant
DON'T
- Do not use profanity
- Do not use music that is not royalty-free
- Do not refer to Noom as a diet (if you do mention it) (It’s so much more than that)
- Do not suggest, or directly say that Noom is easy or that weight loss is quick on the program
- Do not make mention unhealthy relationships with food e.g. “Put that cookie down and sign up for Noom today” (TikTok rule)
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Noom is a consumer-led digital health platform.
As a leading expert in behavior change, Noom recognizes that everyone has a unique psychology & biology and provides personalized plans that empower people to take control of their own health; losing weight & improving daily stress & anxiety. Health doesn’t happen just happen at the doctor’s office — health starts with you, at home.
We recognize that there’s more to living a healthy life than being a healthy weight. That’s why weight management is just the beginning with Noom, and we’re excited to partner with you to help share that message.
- Write brand name as: Noom
- When publishing content to your channels, please follow FTC guidelines and include #NoomPartner
We are candid, authentic, supportive, educational but not patronizing.
We like humor but we NEVER shame.
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