Bye Bye Under Eye!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a skincare routine filmed in a bathroom, while the description being a voice over. Please also add any background music at a low volume!
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https://www.lashfactor.com/products/lashfactor-under-eye-gel-serum-30g
Hook: Mention that you spend a lot of your time on screens for work/video games etc… which ultimately leaves everyone with dark under-eye circles, so here's a product that helps reduce that when used consistently |
Script: Please film in your bathroom with good lighting. Film a short intro of you washing your face, shaving etc.. (whatever your skincare routine is)
- Before applying any moisturisers or creams, apply the under-eye gel, show the bottle and the texture of it on your finger or back of your hand. Then talk about the benefits: reduces dark circles and puffy eyes while leaving the skin smoother, brighter, and firmer.
- Then you can apply your regular face creams, if any
CTA: Come up with a catchy ending that you feel sounds good and would help lead the viewers to our website!
Links:
- https://www.tiktok.com/@dammiwolf/video/7152390498123042053?q=men%20skincare%20routine&t=1686234741286
DO
- please film in natural light, (ideally facing a window, or in bathroom with bright light) with a clean background
- Add engaging captions to your video! remember to submit the version without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- have nice aesthetic + clean, aspirational home.
DON'T
- don't sound like you're reading off a script
- DO NOT film via TikTok app. MUST use CapCut or similar.
- no blurry footage, not being able to see the product or you clearly
- don't mispronounce product or company name.
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Our mission at Lashfactor is to empower people to feel confident and beautiful in their own skin by providing scientifically-proven, high-quality
skincare products that enhance the natural beauty of our customers.
We strive to be at the forefront of skincare innovation, utilizing the latest research and technology to create effective and safe products that deliver real results.
We are dedicated to educating our customers on the importance of skincare and how to properly use our products.
Our ultimate goal is to help people look and feel their best, and to foster a sense of self-love and acceptance.
Glow for it, UK Lash
Focusing on the fact that it is created by a pharmaceutical company, it is important to convey the scientific and medicinal benefits of our products in a way that is easy for all audiences to understand.
We want to educate our customers on the ingredients and their benefits while also being relatable and approachable.
Note: It is important to avoid using scientific or technical terms that may not be common knowledge. If it is necessary to mention a specific ingredient, make sure to explain what it is and why it is included in the product in a way that is easy to understand.
Glow for it, UK Lash
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