HL - Customer Portrayal - Direct to cam
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We've tested a style of video with one of our category leads where he's literally just walking and speaking into his phone on his thoughts and it seems to do well. Can we get a version from the pov of a 'customer' with pretty much the same set up? Original clip added for inspo
.svg)
.svg)
Hook 1: Struggling with hair loss? Listen up
Script:
Has anyone else found that as they get older, you start to notice their hairline receding, thinning at the crown?
That was me about 3 year ago. I was wearing caps, growing my hair out over the areas to try and cover it.
But sadly those weren't really long term solutions.
So ... (pause) I decided to seek professional help ... I had a video call with a Clinician from a company called MANUAL. It was free and what did I have to lose.
They then put me on this hair loss plan, which combined a daily spray and a tablet. Was it going to work? I didn't know at the time.
Around the 3 month mark, my hair started shedding. Which apparently is normal, its just your hair restarting it's cycle with the thicker, stronger ones.
Once I was 7 month into my plan, that's when I really started to notice my hair density improve. Areas that I'd originally lost my hair in, had started to come back.
So if you are struggling with hair loss, no matter if you're in your 30s, 40s or even 50+. I'd highly recommend giving MANUAL a go.
It worked for me, you just need to be consistent and trust the process. Don't give up on month 3, these things take time.
CTA
You can take their free hair assessment, just hit the link below.
Please ensure MANUAL if ALWAYS written in Caps and captions/headers are in as similar a style to the inspo as possible - very important!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Here's my experience with hair loss treatments
This is my hair loss journey
.svg)
We’re challenging the outdated notion that real men shrug their shoulders and carry on.
By empowering men with all the information and choices they need to proactively own their wellbeing, we can turn a corner.
We’re here to be your own personal manual. A guide to owning your health and happiness. Giving you all the tools you need to be good to you.
These are the principle that we follow for content creation
- Demystify the condition: We instill a sense of empathy with our audience. We show that their condition affects a variety of multiple men, and they are not alone.
- Science behind the condition: Our medical team explain the condition i.e Hair Loss, in a down-to-earth, accessible and easy to understand scientific way
- Demistyfy the solution: We outline that there is hope out there. We present our range of solutions to treat the problem
- Science behind the solution: Our medical team explains the solution i.e our products, in a down-to-earth, accessible and easy to understand scientific way. Also highlighting all the difficult parts of the journey i.e. side effects, timings etc.
- Social proof: We back up our solutions with customer testimonials, before and after imagery, press clippings etc.
we look at hims (UK and UK) and keeps (US based) for hair loss mainly
.
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.