Video requirements –

 Film in bright, natural lighting

 Film in a home setting, living room, bedroom or other clean space.

 Shoot in high resolution for enhanced video quality

 Film on camera app (on mobile device)

 Please ensure nails look clean and neat, hands moisturised, but not greasy.

 Fast paced, short snappy clips like the reference videos

 Focus on the product packaging and product texture.

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Key messaging:

 Absorbs into skin leaving minimal/no white-cast

 Non-greasy and lightweight

 Vegan friendly, cruelty-free and dermatologically tested.

 90% natural formula

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Story board –

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Scene 1 –  Holding the product in the carton, with a clean, well-lit backdrop, fitting for the video. Rotate the product slightly to see it from different angles. Use nails to tap along the side of the product from little 

finger to forefinger.

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Scene 2 – Pull the product out of the carton, so the front of the product is facing the camera as you take it out of the carton. Emphasis the noise of the carton as you open and pull the product out. Hold the tube in the same way as you held the carton in scene 1, Focus on the tube, gently roll it from one side to the other to focus on the front of the packaging. Then tap your finger along the side of the tube in the same way as scene 1.

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Scene 3 – Zoom in on the checklist on the back of the packaging, making sure it’s visible and kept still in the frame. Trace your finger along the side of the checklist to make a gentle noise as your nail is on the tube.

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Scene 4 – Pop the lid off with a satisfying sound. With the lid off the tube, make sure the product is held up right and pump the product several times so the product comes out of the tube to clearly see the texture and focus on the noise the pump makes while in use.

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Scene 5 – Swatch a pea sized amount on to the back of one of your hands, so just light layer of product is swatched, move your hand gently to show the texture in the light. Then begin to rub the texture in with your finger, showing your hand ones it’s fully absorbed into your skin. – More focussed on the swatch and texture over the sound in this scene.

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Scene 6 – Have your arm extended, with the camera focusing on your hand to capture the glow on your hand skin from the fully absorbed product.

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Scene 7 – A final shot of the carton and product being held together and gently tapping them together to make a noise, then tapping along the products where possible.