ASMR Day to Night
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
sequence of extreme close-ups in a very fast pace, showing full day and night routines.
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Garnier Vit C Day Serum, Garnier Vit C Night Serum, Garnier Eco Pads
HOOK: Please start with a simple but effective hook, along the lines of: ASMR Day to Night Routine"
BODY:
The video will be a fast paced, ASMR style video that follows you through your early morning routine and ritual then finished with you night times ritual and routine. Rather than just a regular skincare routine, we'd like to extend this to include other areas of your money or night. For example, you could intercut clips of brushing your teeth, making breakfast, reading a book, lighting a candle, etc. We do not need to see the in-between morning and night. The biggest takeaway here is to include captivating and satisfying sounds for each action in the routine.
Possible Day routine:
- Off screen Cleanser
- Vitamin C Day Serum (must show this)
- Off screen moisturiser
- making/sipping morning coffee
- opening laptop/starting to work on laptop
Possible Night Routine:
- Double Cleansing with off screen micellar water (and Garnier Eco Pad) and off screen moisturiser
- Vitamin C Night Serum (must show)
- Cup of Tea
- off screen moisturiser
- Reading a book
The above is a good example, but we are happy for you to bring in your own personal steps if something else springs to mind.
Any other brands/products used during the skincare parts should not be shown or mentioned explicilty. For example, you would not show the label of your cleanser or put in the copy the exact name/brand, but might write "cleanser" in the on-screen caption but should still show the application of the product onto your face and rinsing off. We only ever stop to show the full label of the Vitamin C Day and Vitamin C Night serums to the camera.
Please include lots of POV shots and include as much personality as possible. Similar to referenced video.
CTA: Please avoid using any traditional CTA's that sound extremely sales driven and inauthentic, such as "go get yours today", etc... keep it fun and entertaining.
Please do not wear any branded clothing and avoid excessive jewellery.
ASMR content creator
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Please refer to project briefs
Please refer to project briefs for individual TOV notes, as each client and project may be different
Please refer to project briefs
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