Pippa for Dishpatch
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Please follow example as high quality food prep + plating up. All subtitle captions should be native IG Reels style. Speech should be slow, as per example.
Please see example video for how to format video + captions. Slight words can be changed for tone of voice.
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Dishpatch Meal Kits
Video opens on finished plated up food panning over the table:
VO: What do you prefer.. eating out or eating in? I’ve recently discovered Dishpatch…
Cuts to opening box (1 second):
VO: a meal kit of restaurant quality.
Cuts to preparing food:
VO: The food is truly amazing, I mean it. Its amazing. Well it should be, you should see the chefs involved.. Yotam Ottolenghi, Jose Pizzaro, Cafe Murano, to name but a few.
Cuts to plating up:
VO: This meal kit box felt like a total restaurant experience prepared by dishpatch, finished by me. Going back to my original question - when dishpatch is involved definitely eating in.
Shooting guidelines:
- Kitchen environment, clean and clutter free.
- When showing the unboxing but when filming the food prep, not too much cutting and pouring out of plastic bags and stuff - if possible show none of the individual packages.
- The food always looks best in more natural/even lighting
- For plating, the website pics of that menu are always good references
- Some times action shots of the food make it even more appetising – tucking into dips, close ups of spooning into food etc...
- For the dining shots, make sure sauces/dips are in bowls rather than left in the plastic packaging.
- All captions should be large in Instagram bubble font, with just 3-5 words per line.
- Please provide both 1080x1080 and 1920x1080 for story + feed placements.
https://www.notion.so/helloamphora/Script-for-Pippa-dc5d20efd11a42208c9771d992e73ae2
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Client Obsession
It starts with you the client, and we work back from there. This is core to everything else we do. That means the relentless pursuit of opportunity for your business, and a deep understanding of both your business, and your customers.
Bias for action
We have always been doers. It's intrinsic to our entrepreneurial characteristics. We won't ever sit on an idea until our next catchup, we'll bring it to you when we have it. If 80% of life is showing up, we'll be first to the starting line.
Clear Communication
We hate jargon and unclear comms. Verbosity is the enemy of action. We will be clear when we talk to you. It is also the very best way to speak to customers too.
Curiosity
Great marketing is about curiosity. Why does something work? What others ways could it work? We'll be contrarian when we need to because often the best ideas are counter-intuive, and start with curiosity.
Makers and Hackers
We hate bottlenecks. When we were early employees in startups we knew everyone had to get stuck in. That might mean hacking some thing together in Zapier if it means getting it done today rather than next month.
Brands we love include Athletic Greens, Huel and Glossier
We are the voice of our consumers
Brands we love include Athletic Greens, Huel and Glossier
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