A morning skincare regime for mature skin
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
A video showing a 4-step skincare regime suitable for mature skin as a skincare get ready with me.
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Hyaluronic Acid Hydrating Cleanser - https://www.qandaskin.com/products/hyaluronic-acid-facial-cleanser?pos=2&sid=c942c5023&_ss=r&variant=32222728192089
Peptide Facial Serum - https://www.qandaskin.com/products/peptide-serum?pos=1&sid=6793c7ba2&_ss=r&variant=17793391853619
Caffeine Eye Cream - https://www.qandaskin.com/products/caffeine-eye-serum?_pos=1&_sid=d652b9929&_ss=r&variant=17793357840435
Peptide SPF 50 Anti-Ageing Daily Sunscreen - https://www.qandaskin.com/collections/sunscreen/products/peptide-anti-ageing-daily-sunscreen-spf50?variant=40895239684185
Requirements
• Film in bright, natural lighting
• Film in a home setting, i.e. bathroom, bedroom or other clean space.
• Shoot in high resolution for enhanced video quality
• Film on camera app (on mobile device)
• Video must clearly show products and application to face.
• Focus on products, application and your skin texture
• Use a tripod for steady frames when recording video
• Please start this regime without wearing any make up, to accurately fit the morning regime style of video
VOICEOVER: A video showing a 4-step skincare regime suitable for mature skin as a skincare get ready with me.
Key Messaging
• 4 Piece skincare bundle
• Designed for combination skin
• Affordable
• Vegan friendly, Cruelty-free
• Ingredient-led formulas
• Productive morning, positive feel AM regime
Scene 1 – Setting the scene to make sure it’s clear this is a morning regime. Getting out of bed, making bed, opening blinds/curtains to let in natural light ect.
Scene 2 – Place each product featured in the 4-piece regime down on a flat surface or shelf in the location of where the skincare regime part of the video will be filmed. This could be in a stop motion style, so they camera remains still, but the products appear one by one on the surface/shelf.
Scene 3 - A couple of short clips of your skin from a few different angles, some more zoomed in than others to clearly capture the texture of your skin and accurately show this is targeted at mature skin.
Scene 4 - Show the Hyaluronic Acid Hydrating Cleanser to the camera, next to or in front of your face before using. A clip of the product being squeezed into your hand then worked into your skin, before being washed off and your face then dried using a small washcloth or flannel.
Scene 5 - Show the Peptide Facial Serum to the camera, next to or in front of your face before using. Apply 3 drops of product to your face using the pipette, one on either cheek, another on chin/forehead. Then work into skin using hands to rub in until absorbed.
Scene 6– Show the Caffeine Eye Serum the camera, next to or in front of your face before using. Roll the roller ball back and forth under each eye 1-2 times so there is an effective amount of product. Then use your ring finger from each hand to gently pat this into your under-eye skin, from the inner corner’s outwards, until full absorbed.
Scene 7 – Show the Peptide SPF 50 Anti-Ageing Daily Sunscreen to the camera, next to or in front of your face, before pumping 2-4 pumps of product on to your hand and spreading evenly across your face and rubbing in until fully absorbed.
Scene 8 – Short clip showing your skin off from the same angle the rest of the video was recorded, looking happy with the results.
Scene 9 – Hold up 4 skincare products next to or in front of your face/body. Smiling, looking happy with the results of the products.
Location: UK
Gender: Female
Age: 35+
Skin type: Normal to slightly dry/blemish prone skin. With signs of ageing, such as fine lines, wrinkles ect
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Ellipsis Brands is a beauty brand incubator inspired to deliver meaning and relevance to an ever-changing market. Our ambitious and creative nature, combined with a unique vertically integrated business model, allows us to deliver innovative brand creation.
Brands in our portfolio include ingredient-led skincare brand Q+A and men's grooming brand Percy Nobleman.
In a friendly tone of voice, but delivering educational content to our audience.
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