Unboxing and wearing M&S Opticians glasses
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like an unboxing video where the creator unboxes our glasses and tries them on while discussing why they love them (see detailed description for talking points)
We would like the creator to be a glasses wearer, although for this particular project they can be from anywhere in the UK, where the creator lives near a store is beneficial but not essential - list of stores available here: https://mandsopticians.com/stores
TIP: Let us know which store is closest to you + your experience with glasses
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This video will be showcasing prescription glasses from M&S Opticians
Please create a script that is natural and authentic to you!
Introduce your reason for needing glasses and why M&S Opticians e.g. I've been wearing glasses for 7 years now, and when I found out M&S had an in store Opticians, I couldn't wait to try them out! // I've been needing to update my glasses for a while and I found the perfect pair at M&S Opticians
Unbox your delivery, mentioning the quality of the packaging and discussing your excitement to try them on
Showcase multiple pairs of glasses - discuss what you like about them and how they make you feel (style, fit and comfort)
Talking points:
- Your glasses can transform your whole look
- The quality of M&S Opticians glasses, both the variety of styles and the visual clarity of the lenses
- Find your nearest store to book an eye test and shop the range, or shop online at mandsopticians.com
Summarise overall impression of the glasses and reflect on why they would recommend M&S Opticians
CTA
Visit mandsopticians.com (M and S Opticians dot com) to find your nearest store or buy online
Note: As M&S are also a fashion retailer, we would ask the creator to please wear plain, unbranded clothing in the video
We will need to talk to the creator in advance to ensure we provide appropriate glasses for the person
We would like the creator to be a glasses wearer, although for this particular project they can be from anywhere in the UK, where the creator lives near a store is beneficial but not essential - list of stores available here: https://mandsopticians.com/stores
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DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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