UGC - laundry capsule fragrance testimonial
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Face to camera video about our laundry capsules, being a fragrance focused testimonial.
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smol make household cleaning products that are better for the planet. we use no single use plastic, fewer chemicals, never test on animals and we're priced similarly, if not better than traditional supermarket brands. Our product range includes: laundry capsules + laundry liquid, dishwasher tablets, washing up liquid, surface cleaning spray among others. We make it super easy to try our product by offering free trials on most of them - so you can try before you buy. Always include free trials in the call to action *where relevant.
https://smolproducts.com/pages/laundry - product page
Please create a script that is natural and authentic to you - Make sure to include the essential elements mentioned below and share your script/storyboard ahead of filming :)
Refer to the product section for USPs and pick what resonates with you!
Cutaway to pack opening / putting a wash on.
• Describe fragrance in your own words (I get compliments on how well my clothes smell / like drying outdoors indoors)
• Works as well as my old brand
• You can try for free today
Please read the following carefully (these are also the most common revisions):
- always write smol in lower case (smol not Smol)
- please open the product packs according to the instructions
- if using a product that comes with a free trial (laundry capsules or multipurpose spray, please add a text caption whenever you mention the free trial that says '+ p&p')
- please highlight the offers: free trials for laundry and multipurpose, £2 for the washing up liquid starter pack
- if referring to the eco benefits of the products, please use the words ' better for the planet' instead of 'eco' or 'eco-friendly'
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We make household cleaning products that are better for the planet. Whether that's laundry detergent, dishwasher tabs, surface cleaning sprays, we've developed products that are 100% plastic-free and with fewer chemicals. All this without sacrificing cleaning performance.
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